Design Thinking & Idea development (IV)

BY Dr. Wolf SiegertDATE Saturday Last update: 3 March 2017 at 14:45zum Post-Scriptum


... and "ACTION"

Yesterday the main intention was to finalise those projects related to the Buddy Bear Design Contest. The postponed date of delivery - now it is March 15th. - allows us to look at these contributions in depth again.

Some of the other projects will follow and be discussed today, the or next Friday (even it they do not show up again at this page).

The final list will be presented on March 10th. 2017:

 Designing Process of Buddy Bears (Tuuli)

 Fashion Branding 1 (Shadi)


 Buddy Bear (Lilly)

 L-Project (Idil)

 Fashion 4 (Anna, Lara, Maria, Salim)

 Ego-Trip 1 (Akrem)

 Music & Lyric 1 (Nhat Thanh)

 Beat-Boxing 1 (Julian)

 Contest Proposal 1 (Linh)


as they were deducted by the students from the examples gathered in chapter two of this online script: Design Thinking & Idea Development (II)

"DESIGN and THINKING are equally important"

 Have the customer in mind all the time

 Break the silos like those of the Brockhaus

 „We work: as a team, in a team… for our own“

 Collect the info’s, define the unknown, do the impossible

 Do focus more on basic needs and not on the technology

 Respect technology as a purpose but not as your destination

 Respect the learnings by doing MVPs

 Do early prototyping and real-time testing

 Look for feedback, it’s needed for survival (& improving the product)

 Learn from the (habits of the) people

 Be aware of empathy and activate contextual awareness

 Iterate relentlessly…

 "Fail, fail again, fail better"

 Search for entrepreneurial sustainability

 Look for authenticity and affiliation

 Don’t be afraid of Serendipity


Changing the Rules of Competition by Radically Innovating What Things Mean
Harvard Business Press 2009

 Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan: Competing Against Luck
The Story of Innovation and Customer Choice
Harper Business 2016


In this list, the word "Serendipity" is highlighted with a link to the English Wikipedia. By purpose. Because you are allowed to use this source for the first insight into a topic you want to learn about. But it is not suitable as a scientific reference in one of your papers.

If you want to have more insights into this topic, do read this:

Bridging the Gap Between Wikipedia and Academia

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