Inhaltsverzeichnis
- Unit 3
- Bring In Your Own Device
- My favourite media piece
- Literature and Libraries
- Curriculum / Syllabus
- Excursions
- "m power ment"
- To Do
- Done
Unit 3
Following ME&MP "Take Off" MediaEconomics & MediaPolitics Unit1 and MediaEconomics & MediaPolitics Unit2, this is the third session/unit. And the second session at the MM-premises in Berlin. This time not in room 310, but in room 119: Welcome!
Bring In Your Own Device
In the second session on April 7th it was agreed that all participants on this meeting will bring in their laptops or other study devices to this meeting.
10:13 - 11:00
We will greet & meet. And establish an online-session as if we were all on remote sites.
11:00
Elisabeth will join us online from MM Cologne and help us with all the nitty-gritty about Blackboard.
This is to enable all the participants to make the most of this new online tool.
The course B-STGe-ALL-MMP-22SS has these two references:
– Hofer, Kuznetsova, Vielwerth: Media Economics and Politics
– Siegert: Media Economics and Media Politics B: Seminar Expert Sessions (ES)
My favourite media piece
11:30
Follow up on MediaEconomics & MediaPolitics Unit2 Your presentations about your favourite gadgets and contents on the history of media.
The idea is that at the end of the course, all the participants will have their own little media document.
On the last day of the course, all these presentations will be shown again. Enriched by some personal comments about the question if they would like to change or add to the presentation they have started with in these days.
This topic will be enriched by your six oral notes, recorded by the participants on day one: ME&MP "Take Off" MediaEconomics & MediaPolitics Unit1
As a ’bonus track’ it would be nice to hear from you, how your favourite piece of media is going to look like in 2030, in which political framework it will be embedded and how it will be financed. You may implement this "2030 Media Piece" either in a German state framework or in the political and economic framework of your country of origin.
Literature and Libraries
As early as in Unit 1 we have presented a first list of literature
[1]
Do not forget to get access via your/a new MM-Library-Account:
Albarran, Alan B.: The media economy
New York, Routledge, 2017, 2nd edition
The access to the publications of Albarran, Kueng and Wirtz is available on your MM [...] .../courses/_164040... site.
By the way: Do invest 10 Euros to get access to all the Berlin Public Libraries VOEBB online, with access in German and in English [2].
The VOEBB-digital services include:
- Interactive media training at Brockhaus
– European and international art house films at AVA
– Series, motion pictures and children’s films at Filmfriend
– Numerous statistics at Statista
– Live recordings of concerts and many more concerning classical music at Medici.tv
– More than 65.000 e-books and audio books in German and several other languages at OverDrive and Onleihe
– Magazines and daily newspapers like „Die Zeit“, „Der Spiegel“, „The New Yorker" or „Washington Post“
– Overview of the most important e-papers and e-magazines
– Countless audio books and a wide choice of music: Classical music, Jazz, Pop and Rock
– Online encyclopedias, language courses and a large variety of interactive learning courses
– Learning aids for pupils at Duden Basiswissen Schule
Curriculum / Syllabus
[3]
• Basic terms and theories surrounding media politics and media
economics.
• Discourse and measures that establish a regulatory framework
(laws,
regulations, guidelines) for journalistic media and its room for
manoeuvre.
• Mapping out actors whose interests and power constellations lie
in the field of
media politics and media economy.
• Media-political and economic imperatives in the European and
international
media environment.
• Press policy, broadcasting policy, telecommunications policy, film
policy.
• European and international media politics and economics.
• Network policy and internet governance
• Ownership structures and concentration ratios in globalised
media politics
• Media products and their markets
• The economic dimension of the digital developments
• Advertising circulation spiral, first-copy costs or the focus on
national media
markets
• Concentration developments in the international media markets
Excursions
Maybe "excursion" is not the exact term, because it is not about "sight-seeing" but the exploration of topics like regulation, production, distribution with some renowned Berlin-based players in the market.
– Regulation: by the 14 German Media Authorities responsible for the licences and supervision of radio and television broadcasters: https://www.die-medienanstalten.de/en/
– Film-/TV-Production: filmcommission BerlinBrandenburg
– Studio Babelsberg: https://www.studiobabelsberg.com/en/.
Recently bought by: TPG Real Estate Partners (TREP)
– Music-Production: https://www.musicboard-berlin.de/en/
– LAW: Kanzlei Hölzer| GreenbergTraurig
– FINANCE ’Alternatives’: ECOSIA Search Engine
GLS Bank and the elinor.network
– History: German Museum of Technology [4]:
> Computers
> Communications Engineering / Telecommunications
> Music and Sound
> Photo Technology
– Museum of Communication Berlin
"m power ment"
>Prof. Dr. Dr. Castulus Kolo, Präsident
>Prof. Ute Masur, Vizepräsidentin Lehre und Professurenentwicklung Campus
>Dr. Reimar Müller-Thum, Vizepräsident Hochschulmanagement
signed in the German Version of the Leistungsversprechen der Hochschule Macromedia and in the English Version of Macromedia University’s value proposition these ambitions:
Dear students,
the goal of our university is to train you as designers of digital change. As personalities who, with comprehensive media, interdisciplinary and intercultural competence, will shape the industrial and creative landscapes, civil societies as well as the economic and cultural life of the future.
This is how we phrased it in the mission statement of Macromedia University.
Therefore, we would like to motivate you for lifelong learning and support you in your personal development.
Train. Support. Enable.
There is a word for it in English: Empowerment. This is the core competence of our university and constitutes the framework of Macromedia’s study programs. Accordingly, we have chosen "empowerment" as a meaningful component of our value proposition:
mPower is our promise to you, indeed our invitation to be "empowered".
To Do:
Media Politics Deep Dive
Lets do a deep dive into the methodology: See these intros by Karen Davis Athanassiadis
Welcome to Media & Politics- Online from Media Mind-ED on Vimeo.
Choosing an example of a political event... in the US
Media & Politics 1 from Karen Davis Athanassiadis on Vimeo.
The role of students in Media on a political topic:
National Politics (Medía) from Kay Santio on Vimeo.
Choosing an example of a political event... in the UK:
Truth, Lies and Politics from Phil Rees on Vimeo.
THE Media Politics Info Add:
The Times: Politics Tamed from The&Partnership on Vimeo.
Done!
Politics & Media freedom-2 from manal kutbi on Vimeo.