ME&MP "Take Off" MediaEconomics & MediaPolitics Unit1

VON Dr. Wolf SiegertZUM Freitag Letzte Bearbeitung: 7. April 2022 um 23 Uhr 58 Minutenzum Post-Scriptum

 

MY INVITATION

Dear All:

I’m happy and exited to meet with you the first time before the end of this week.

To get prepared, I started writing these notes on my blog "DaybyDay":

Onboarding ME&MP MediaEconomics & MediaPolitics

http://daybyday.press/article7846.html

ME&MP: Take Off

http://daybyday.press/article7847.html

Do have a look, enjoy and take part.

If you can’t join us for the "Take Off", do let me know:

wsiegert@ext.macromedia.de

All the best!

Wolf Siegert

MY TAKE-OFF VIDEOS

from China:

From Canada (and Russia) [1] :

From France:

From GERMANY:

Speech to students in Germany by the German Federal President at the start of the summer semester 2021:

Federal President Steinmeier: SummerSemester Start

This was about me...
... what about you?

YOU AND YOUR FAVOURITE MEDIA (DEVICES)

2010 ... 2020 ... 2030 ?

THE HISTORY OF MEDIA (DEVICES)

Fred S. Siebert, Theodore Peterson, Wilbur Schramm, University of Illinois Press Okt. 1963
Four Theories of the Press: The Authoritarian, Libertarian, Social Responsibility, and Soviet Communist Concepts of What the Press Should Be and Do

Ruppert TAYLOR: A Short History of Media
University of Minnesota: The Evolution of Media

->TO DO: MY MEDIA HISTORY

Experiences, Devices, Gadgets, Content...

YOUR FAVOURITE MEDIA HERE / AT HOME?

Comparing Media Systems Beyond the Western World
Editors: Daniel C. Hallin, University of California, San Diego
Paolo Mancini, Università degli Studi di Perugia, Italy.
Cambridge. University Press 2012
Conclusion 278 - 304

CONSUMER BEHAVIOURS AND ’PANICS’

"Shakespeare" vs. "Memes"

About media consumption, trends, addiction (-), and stickiness (+)

FREE OR FEE?

About: Paid- Owned- Shared- Earned- Media

PayWalls for the Press?

Do we still need journalists...
... and pay them for their autonomy?

Autonomy? In the Early History of "Journalism" Governments wanted to distribute and control information. Other "medias" were censured.

The History of Journalism is the story of struggle for independence.

 2000

Autonomy in Journalism: How It Is Related to Attitudes and Behavior of Media Professionals
by Armin Scholl and Siegfried Weischenberg (Universität Münster, Institut für Kommunikationswissenschaft)
Association for Education in Journalism and Mass Communication, New Orleans, LA, August 4-7, 1999

Autonomy is one of the key terms of the professionalization approach.3 It means freedom to shape journalists’ work without being controlled by internal and external powers. Besides expertise, commitment to the job and responsibility are used as the main indicators for professional orientations. This aspect is particularly crucial, insofar as journalism differs from "real professions" by its legal preconditions.

A New Definition of Journalism Functions in the Framework of Hybrid Media Systems: German and Russian Academic Perspectives
Anna Litvinenko
Global Media Journal, German Edition, Vol. 3, No.1, Spring/Summer 2013

In the beginning of the year 2000 Russian experience with opinion-dominated and
instrumentalized journalism resulted in a general frustration about the press and
distrust in journalism. In 2004, according to the poll of Amnesty International,
75% of Russian citizens wanted censorship back – a shocking figure that obviously
expressed the “overfeeding” of population with low-standard journalism
(Schlindwein, 2007).

 2015

MAPPING THE FIELD OF ALGORITHMIC JOURNALISM
Konstantin Nicholas Dörr (University of Zurich, Institute of Mass Communication and Media Research, Online 2015

 2020

Future of News Publishing: Video Journalism, UGC, and the importance of YouTube [2]
Mat Booth, Director of Video, South China Morning Post (since 2017) May 19, 2021

->TO DO: MY FUTURE IN MEDIA

->TO STUDY: MEDIA AND INTERNET MANAGEMENT

Bernd W. Wirtz
(Professor for Information and Communication Management at the German University of Administrative Sciences Speyer)
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011, [10.ed. 2019]
S.37-95 / 96-110 / 751-862 / 921-963

Arthur Hofer [script mm SS21] : Media Economics.
Definitions. Characteristic properties of media products.

Küng, L. (2017). Strategic Management in the Media. Los Angeles: SAGE. S. 13 – 45.

von Rimscha, B.: Business Models of Media Industry. In: Lowe, G.F., Brown, Ch. (ed.), (2016). Managing Media Firms and Industries. What’s So Special About Media Management? S. 207 – 222.

Min Hang: Media Entrepreneurship. In Albarran, A., Mierzejewska, B., Jung, J. (2018). Handbook of Media Management and Economics. Routledge. New York. 2nd Edition. S. 259 – 272.

Dukes, A.: Economics of advertising. In: Picard, R.G., Wildman, S.S. (ed.) (2015). Handbook on the Economics of the Media. Cheltenham (UK): Edward Elgar. S. 107 – 122

Kaplan, A., Mazurek, G.: Social Media. In: Albarran, A. et al. (2018). S. 273 – 286

Xiaoqun Zhang: Media Globalization. In: Albarran, A., et al.. (2018). S. 333 – 346.

Küng, L.: Innovation, Technology and Organizational Change. In: Storsul T. und Krumsvik, A. (Ed.), Media Innovation. A multidisciplinary Study of Change, S. 9-12.

Do not forget to get access via your/a new MM-Library-Account:

Albarran, Alan B.: The media economy
New York, Routledge, 2017, 2nd edition

P.S.

Started on March 31, 2022: New Start Media:
 > https://new-start.media/en/index.php

"Thanks" to all the students who joined this first encounter today in a real (fashion designers) classroom. This was a great occasion to meet in person, and to contribute with comments and questions and proposals to the envisaged success of this new series of lectures.

In the regional TV-Broadcast "rbb24 Abendschau" the lately decided new Covid-19-policy became part of the programme, prepared and signed by Marek Walde: Hochschulen in Berlin. Sommersemester startet weitgehend in Präsenz.

Für die Studentinnen und Studenten an den Hochschulen startet am Freitag das Sommersemester. Nach den coronabedingten Einschränkungen der vergangenen beiden Jahre soll es zumeist in Präsenz weitergehen. Einige der Studierenden haben ihre Hochschule noch nie von innen gesehen.

© all rights reserved

Anmerkungen

[1If you want to see, how this video was made, have a look at:

OK GO - Gravity is just a habit - Documentary from Carlo Alberto Orecchia on Vimeo.

[2UGC = User Generated Content. WS


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