Hier zunächst ein Überblick über den Tag 2 der AWE EU 2018 AGENDA im MOC Veranstaltungscenter München, Lilienthalallee 40, 80939 München [1]. Danach finden sich Aufzeichnungen, Kommentare und Interviews, die ein Durchsrcallen bis an das Ende dieses Beitrages lohnen werden.
9:00 am - 9:25 am
Finding the Right AR Point of Entry to Drive Digital Transformation
Hall 3
JAY KIM OMAR CASTILLO
AR. MR. XR. In the new digital world,we face a lot of jargon and it can be daunting to determine the first point of entry in your journey.There are thousands of exciting use cases,but which should be your flrst?
Finding the right entry point with AR is imperative in accelerating your digital transformation. In this thought-provoking keynote,you will learn how,when, and where to apply immersive and non-immersive AR technologies,as well as a flrst look at real-world implementations.MAINSTAGE
9:30 am - 9:55 am
Mixed and Virtual Reality at PSA Graupe
Hall 3
GIACOMO PARTIPILO
This session will be a presentation of use cases,proof of concept for automotive industry and an outlook for use and expected technical improvements.
MAINSTAGE
10:00am -10:25 am
Augment loT with AR to Empower Your Staff
Hall 3
JOHAN CASTEVALL
In this session XMReality’s CEO Johan Castevall will present how to work smarter by converging technologies for remote guidance.
MAINSTAGE
10:30 am - 10:55 am
Smart Glasses in Enterprise - What it Takes for Successful Deployments
Hall 3
PAUL TRAVERS
This presentation will cover the major pillars of success required for enterprise deployments including specific enterprise examples and use cases. We will discuss the preliminary planning and due diligence steps that need to be taken and necessary corporate sponsorship required to successfully deploy smart glasses in enterprise. [...]
MAINSTAGE
l:OO pm - 1:25pm
Training in AR and VR
Room E119
ROBERT WILDE
The talk greatly focuses about the technical and user experience challenges for Virtual Reality and Augmented Reality engineering training at Siemens.
From getting the data, creating the experience,to
future use cases that include Al assistants. We want to answer the question of how to use VR/AR truly productively in the industrial setting.DESIGN TRACK
l:OO pm - 1:25 pm
Instant AR: Going Beyond the App
Room K3PER UNELL
Starting with AR doesn’t have to be a costly and time consuming adventure. With AR-enabled remote guidance you can get started in no time,especially if you don’t have to download and set up an app for the purpose. [...]
ENTERPRISE TRACK
l:OO pm - 1:25am
Extended Reality,Machine Learning,and the Future of Humanity
Hall 3NICOLA ROSA
Since the dawn of man humanity has strived to
improve it’s knowledge through learning and education, to enhance it’s skills with tools, and to increase productivity using technology.We are now living in an era where Extended Reality will provide a natural interaction gateway between the real world and the digital world. [...]MAINSTAGE
l:OO pm - 1:25pm
Investor lnsights and Q&A
Room K4
TOM EMRICH
In this session,Tom will address some of the major trends in XR investments in 2018, what the investors are looking forward to, and most importantly how to maximize the opportunities for entrepreneurs.
STARTUP PITCH
l:OO pm - 1:25 pm
Learn About the Latest AREA Research & How its Reducing Barriers to AR Adoption
Room E101/102MARK SAGE PAUL DAVIES CHRISTINE PROF. DR.
PEREY PHILIPP A. RAUSCHNABEL PETER ORBANThis panel session will provide an insight on how the research is being used by the AREA members to bring real value.
ENTERPRISE 2 TRACK
1:30 pm - 1:55 pm
Augmented Reality & Asset Management: Process Efficiency in Schiphol Amsterdam Airport
Room K3JESSE STAMMERS
CLEMENS KIRNER
Nowadays everybody owns a smartphone: the world is at your feet with just a few clicks on your touchscreen. In the daily activities of Antea Group regarding asset and contract management,an increase in the demand for efficiency for data-management, customization, improvement- and integration of processes can be noticed. [...]
ENTERPRISE TRACK
1:30 pm - 1:55 pm
Making Your Own Micro AR Cloud
Hall 3
PHILIPP NAGELE
In this talk, Philipp Nagele will introduce the concept of micro AR clouds,which every developer can deploy on his own with full control over data. He will guide developers through the details of micro AR clouds,how to create and maintain them and show a live demo on stage.
MAIN STAGE
1:30 pm - 2:55 pm
Startup Pitches
Room K4
RAHUL TOMAR RUSSELL EMILIE JOLY LAURA DE HOLMES LATTE TONY VIKRAM AHUJA KOUROSH RAFAEL PAGtS NITSCHKE ATEFIPOUR JEAN FRANc;:OIS CHIANETTA SEBASTIAN FREY
ANDREY STEFAN GOLUBINSKIY INNERHOFERPitches from promising startups that are currently fundraising in order to innovate and solve problems in XR. The following companies will be presenting pitches: Augmented Robotics DigitalTwin Technology GmbH Tutch apelab Augumenta Parallel XR Valkyrie lndustries Ltd Volograms Apostera Augment lristick VividQ
STARTUP PITCH
1:30 pm - 1:55 pm
To be ’AR or not to be’ AR? Thats is the question.
Room E101/102
JORDI BOZA
In this session you will learn from Jordi Boza, Director of Sales EMEA and LATAM of Vuzix what challenges are facing companies when adopting AR in their operations. From simplifying purchase decisions to help design new products. To train new employees of just to fix and save money from machine downtime. [...]
ENTERPRISE 2 TRACK
1:30 pm - 1:55 pm
Next Gen AR Toolset
Room E119
ADIEL GUR MATANLIBIS
In this presentation,Matan Libis,CEO and Adiel Gur, CTO and co-founder will demonstrate how WakingApp’s AR Toolset,ENTiTi 3.0, enables app designers,architects and construction professionals to create fabulous AR projects. Adiel will present the unique functionalities and features of ENTiTi 3.0. This will include how to integrate your AR creations into an
existing mobile app and also how to create your own white label solution with our online wizard.DESIGN TRACK
2:00 pm - 2:25 pm
Making immersive tech more usable: lnvolving target users in your design process
Room E119Fll.IP HEALY
In this talk 1’11 discuss how this applies to immersive tech and why it’s more important than ever to understand actual user behaviour and develop new interaction paradigms that deliver on the potential of VR and AR platforms. 1’11 talk through the process of running studies with users, when to test the design, how to [„.]
DESIGN TRACK
2:00 pm - 2:55 pm
Show me the ROI:How AR is Transforming Decades Old Business Processes to Deliver Impressive Results
Room K3SCOTI’ MONTGOMERIE
A recent Harvard Business Review survey cited that over 68 percent of respondents believe mixed reality is important to achieving their companies’ strategic goals in the next 18 months. But what they really want to know before "augmenting" their organizations with new tech is: will the effort and investment be worth it?
ENTERPRISE TRACK
2:00 pm - 2:25 pm
IKEA Digital Lab,XR and What the Future Holds
Hall 3
KIP HAYNES
IKEA Digital Lab is focused on creating rapid prototypes using emerging XR technologies while being mindful of what the IKEA customer experience might look like in the next 5-10 years. In this session we will share some of the principles that guide our thinking as we develop proof of concept ideas and engage with innovators [...]
MAINSTAGE
2:00 pm - 2:25 pm
Audi’s approach to xR
Room E101/102
JAN PFLUEGER THOMAS ORENZ
xR technology is used in different areas of the company - just as different are the requirements and
approaches of an implementation. We will highlight the experience gained from a strategic and customer perspective,taking account of content creation and quality and at last summarize the general approach
and implementation of xR at Audi.ENTERPRISE 2 TRACK
2:30 pm - 2:55 pm
Looking at AR From a Social Lens
Room E119
EUSE XU
In this session,Elise Xu, Product Manager for AR, will provide an overview of Facebook’s Spark AR Platform and AR Studio tool,touching on new platform capabilities,tips for creating immersive experiences on mobile,and why AR/camera technology is the next big step for the ecosystem.
DESIGN TRACK
2:30 pm - 2:55 pm
How Porsche Transformed Automotive Dealer Service with AR
Room K3AMAR DHALIWAL
Porsche Cars North America used Augmented Reality to achieve a 40% reduction in service resolution time at its dealerships in North America. In this presentation, Amar Dhaliwal,Chief Operating Officer of Atheer, discusses how this transformation was achieved,as weil as how it shows the ways in which AR is perfectly suited to delivering on-the-job, realtime guidance to employees, as opposed to traditional,formal workplace training.
ENTERPRISE TRACK
2:30 pm - 2:55 pm
XR in Retail Panel
Hall 3
LANCE ANDERSON
CHRISTIAN MERZ
MARCUS KUEHNE
This panel will explore the why,how, and challenges of XR in Retail: Why: Psychology behind purchasing, visualization,and training How: Explore use cases from Daimler & lkea Challenges: Hardware,Software
Platforms, Distribution,Support
MAIN STAGE
2:30 pm - 2:55 pm
From Desktop to Mobile: Creating mobile-ready Asset Pipelines Optimized for XR
Room E101/102PRESTON PLATI
Some of the biggest challenges with mobile XR are compute and render limitations which lead to latency, poor performance, and low quality 3D content. This presentation will overview the biggest hurdles with today’s 30 asset pipelines and provide real-world examples of how companies can create photo-realistic asset workflows optimized for mobile XR.
ENTERPRISE 2 TRACK
2:30 pm - 3:30 pm
DESIGN TRACK ENTERPRISE 2 TRACK ENTERPRISE TRACK MAIN STAGE STARTUP PITCH
3:00 pm - 3:25 pm
Holographie Waveguide AR Head-up Display
Room K3
PABLO RICHTER
Highly automated driving systems in cars of the future are complex and requiring therefor an intuitive Dialog between the Driver and the driver assistance System. Augmented reality head-up displays (AR HUD} fullfllling this request. They offer a virtual Image in front of the Driver in a certain projection distance directly in the fleld of view [...]
ENTERPRISE TRACK
3:00 pm - 3:25 pm
How Edge Computing and 5G Will Enable Pervasive XR
Hall 3
TERRY R. SCHUSSLER
Augmented reality applications allow users to see a view of the physical world merged with virtual objects in real time. However,with the increase in the available content and functions of AR services and applications, service providers and device manufacturers face significant technical challenges to efficiently track the location of a device [...]
MAINSTAGE
3:00 pm - 3:55 pm
Investor - Founder Networking Event
Room K4
AWE hosts its annual lnvestor-Founder networking event. All participating investors and founders at AWE are welcome to participate. Companies who will be in attendance include: Capital300 btov Partners 1 lndustrial Tech Fund coparion Iris Capital Unternehmertum Venture Capital Partners Curious Capital Vito One High-Tech Gründerfonds Management TruVenturo GmbH Earlybird Venture Capital Speedinvest XRBASE / XRBASEFUND [...]
STARTUP PITCH
3:00 pm - 3:25 pm
The Practice of XR Advancing XR Through a Teach-Learn
Do CycleRoom E119
MATTHEW CONNORS
This talk will focus on the organizational and individual steps to take to create both the communication system and the necessary workflows and skillsets for these new paradigms,to invite students and professionals into the ranks of those building XR in tangential but supporting disciplines such as data science, robotics, and graphic design.
DESIGN TRACK
3:00 pm - 3:25 pm
Digital Transformation in the lndustry
Room E101/102
ANDREAS ZEITLER
Learn how product presentations can be raised to the next level,by revolutionizing sales with Augmented Reality. Bring all your products to life!
ENTERPRISE 2 TRACK
3:30 pm - 3:55 pm
User-Centered XR
Room E119
BARBARA STREPPEL
In our talk we would like to share our initial findings with you: We present ideas, methods and results from all three phases. We will use prototypes of various control concepts for VR with subsequent evaluation as a reference. We will talk about the difficulties and hurdles in developing VR/AR applications on the basis of an example project. And last but not least we look forward to discussing questions like "How can 1 transfer 20 design methods into 3-dimensional" or "ls the questionnaire of ISO 9241/110 also applicable to VR applications?" with the participants.
DESIGN TRACK
3:30 pm - 3:55 pm
The State of WebXR
Hall 3
CASPER FABRICIUS
WebXR let’s you give your users an instant,browser based VR or AR experience. Cimmerse co-founder Casper Fabricius has been working with web-based augmented and virtual reality technologies for the past 4 years,and gives an introduction to what WebXR is, and where and how it can be used. Don’t miss this chance [...]
MAIN STAGE
3:30 pm - 3:55 pm
Challenges for Massive Adoption of ARNR in lndustry 4.0
Room E101/102
DAVID YOANN YVON MAURANGE
Despite a good understanding of the benefits for industrial processes,industry is not yet massively deploying the ARNR solution today.Security, hardware, design,development cost... In this talk we will comment the barriers we are facing as system integrator to facilitate the adoption of ARNR and the way we try to overcome them.
ENTERPRISE 2 TRACK
3:30 pm - 3:55 pm
Enrich Your learning Xperience with AR!
Room K3
BERND-JAN DE ROOIJ
Augmented Reality creates great possibilities to enrich the learning experience of students and professional trainees. lnnovam supports a growing number of international clients and vocational schools to enhance the efficiency of their Training Academy programs, using our proven ’blended learning’ philosophy to provide the right combination of learning content to the end users. Mixing the [...]
ENTERPRISE TRACK
4:00 pm - 4:30 pm
AWE Closing Remarks & Auggie Awards
Hall 3
ORl lNBAR
Head to Halle 3 to hear the winners of this year’s Auggies Awards and closing remarks.
MAINSTAGE
Im Rahmen dieser Veranstaltung wurden Gespräche mit den beiden Veranstaltern geführt:
Tom Emrich:
– Ja, die Ausstellung hat sich mehr als verdoppelt, das zeigt auch die wachsende Bedeutung im wirtschaftlichen Umfeld
– Die grossen Firmen haben sich seit langem engagiert und etabliert
– Während die Grossen vor allem auf den Enterprisebereich ausgerichtet sind, sind die vielen hier vertretenen Start-up-Firmen vor allem im Entertainmentbereich stark.
– Das Thema Hologramme wird immer stärker und unterstützt die Entwicklung von 2-D zu 3-D.
– In Berlin soll in der Folgewoche eine Regionalgruppe gegründet werden.
Ori Inbar:
Da wir uns schon mehrere Male gesprochen und diese Mal eher auf Themen bezogen, die mit den eigenen Familien-Geschichten zu tun haben. Und über die man sich nicht gleich beim ersten Kennenlernen austauschen würde.
Die gerade erfolgte Rückkehr aus Israel und der Start der ersten AWE-Veranstaltung am 5. November in Tel Aviv boten für diese Unterredung mit ihm und seiner Frau eine gute Grundlage.
Und mit Charlie Fink:
Er kommt in diesem Jahr ganz gross raus als Herausgeber seines Metaverse-Handbuchs zum Thema AR und VR. Ein Interview wurde durchgeführt [2]. Charlie gebührt im persönlichen Guinness-Book-der Rekode ein Eintrag für die längste Antwort, die bisher auf eine einzige Frage gestellt wurde. Von daher wird es noch etwas Zeit brauchen, bevor dieses Gespräch online gestellt werden wird. Und wenn es hier eingestellt sein wird: Es wird für’s Zuhören eine gute halbe Stunde Zeit in Anspruch nehmen. Hier ist es:
Hier weitere Stimmen aus der Pitching-Session:
– Seed-Invest-Money-Seakers: www.augmented-robotics.com/:
– Second-Round-Money-Seaker: Immersal:
– VR für eine Meditation Entwicklerin:
– VR-/AR-Industry-Investment Company: Outpost Capital:
– VR-Investor (und Slush-Gründer) aus Tokyo:
Und hier das Gespräch mit einem der Award-Winners:
Richard Vincent, CoFounder & CEO von FUNDAMENTAL VR: