IFA 2019: Rokus Rolle rückwärts

VON Dr. Wolf SiegertZUM Samstag Letzte Bearbeitung: 9. September 2019 um 11 Uhr 17 Minuten


Hier eine Mail von der Messe Berlin, die uns am 15. August 2019 erreichte und nochmals auf einen Vortrag verweist, der an diesem 7. September 2019 ab 10:30 Uhr im Rahmen und in der Nachbarschaft der IFA NEXT stattfinden wird.

Dabei ist die am Ende dieser Ankündigung eingestellte Erklärung ebenso spannend wie gewagt, um nicht zu sagen, verwegen:

Anthony Wood predicted that someday all TV will be streamed. That day is at hand.

Anthony Wood, founder, chairman and CEO of Roku, Inc., will share his company’s vision and outline the strategies and innovations that are transforming television. Roku® has pioneered streaming to the TV by championing consumers, helping content companies build large audiences and improving ways brands reach customers. The company is the leading streaming platform in the United States and international growth is focus for Roku. In the second quarter, ending on 30 June 2019, 30.5 million Roku customer accounts streamed more than 9 billion hours of entertainment on Roku streaming players and Roku TVs.

"Consumers love our products because of the simplicity, breadth of entertainment and incredible value they offer. Our streaming players and Roku TVs give consumers choice and control over their entertainment time," says Anthony Wood, CEO of Roku. “We believe that all TV will be streamed, and that the industry will consolidate around a select number of TV operating systems, similar to what happened in the PC and smartphone markets. Nearly all TV manufacturers will license a TV operating system, like ours,” continued Wood.

A new era of TV is upon us. The future is at hand when every TV is connected to the internet, where modern software powers consumer experience, and advertisers and publishers have better ways to reach consumers. In the US, TV streaming has already altered the traditional linear TV distribution, by empowering consumers, bringing content publishers closer to valuable audiences and giving advertisers more effective tools. Similar advancements are picking up pace around the world.

Roku created the first purpose-built OS for TV and operates the No. 1 TV streaming platform in the US. The Company pioneered numerous innovations that strengthen the TV ecosystem and millions of consumers use Roku devices every day. The Roku platform is a trusted destination for publishers and advertisers who want to connect with a highly engaged TV audience.

A decade ago, Anthony Wood predicted that someday all TV will be streamed. That day is at hand. He’ll discuss the opportunities created by this profound and far-reaching transformation.

Zur Vorbereitung sei zur Lektüre angeboten:

Rick Porter vom Hollywood-Reporter vom 25. Mai 2019:
TV Long View: Streaming Future Suffers From Lack of Transparency

Und zu Beginn des Jahres schrieb Tim Siglin auf der "streaming media" - Plattform im Janura 2019 zum Thema: ATSC 3.0 and the Future of Broadcast Television: OTA Meets OTT:

Today’s over-the-air (OTA) broadcasts via terrestrial towers—at least those aired by ABC, CBS, Fox, NBC, and The CW, also known as the “Big 5” networks in the United States—still retain the quality edge over most over-the-top (OTT) and cable delivery.

Als Hintergrund eine IBM - Media and Entertainment - Studie, die schon 2015 auf der IBC veröffentlicht wurde:
Personal TV: The future of broadcasting

Wer sich noch umfassender mit diesem Thema vorab beschäftigen will, hier - ebenfalls auf Englisch - die noch weiter zurückliegende komplette UK TV-Studie aus dem Jahr 2014: "2024: The Future of TV", die inzwischen auch als PDF

öffentlich zur Verfügung seht. Weil die Studie "out of date" ist?

Hier auf jeden Fall das Q’n A- Editorial des Veranstalters zu diesem Vortrag:


Roku’s founder and CEO, Anthony Wood, sets out a vision for the future of TV streaming

Roku pioneered streaming to TV, by connecting users to the streaming content they love. We started by asking last Saturday’s IFA keynoter Anthony Wood whether the way people watch TV is changing, and how the business is helping consumers get what they want.

Over the last decade, consumers have increasingly moved from watching live linear TV to streaming. We believe that all TV will be streamed because it’s a better way to watch TV. With streaming, consumers can access a vast amount of content from around the globe, from many competing publishers, free or paid, on their own schedule.

How is the transition in the TV ecosystem affecting hardware manufacturers?

The transition to streaming and with that open TV platforms is disrupting TV manufacturers. This shift creates new winners. For example, the rise of smartphones resulted in many changes, including market leadership and the move away from proprietary software to licensed open software platforms. Similarly, with smart TVs, it is difficult for hardware manufacturers to keep up with the immensely fast pace in which the TV streaming ecosystem is changing. New streaming services are launching all the time. TV software needs updating multiple times a year as the TV user experience continues to evolve.

Where does the company name come from, and what are you doing in terms of global branding?

doing in terms of global branding? Roku means six in Japanese as it is the sixth company that I founded. Roku devices are currently available in 20+ countries around the world though most of our business Anthony Wood Founder and CEO, Roku today is in the US. Streaming is a huge global opportunity with one billion broadband households worldwide. Our brand is built on our reputation for producing the best streaming devices which creates happy customers who tell their friends.

Can you tell us a little about the background to your company?

I founded the company in 2002 and our headquarters is in Silicon Valley. In Europe, we have offices in the UK, Netherlands and Denmark. We pioneered streaming to TV and launched our first streaming player in 2008, the first device to stream Net ix to TV.

Who are you working with primarily in Europe?

In Europe our streaming players are available today in the UK, Ireland and France, from most major retailers. We also work with operators, who license use of our TV streaming platform to deliver streaming services to their customers. Sky offers streaming video using a Roku player in the UK, Ireland, Germany, Austria, Spain and Italy.

You are powering a lot of smart TVs in the US… what is the plan for global rollout?

We have made amazing progress over the last few years. We launched the Roku TV programme in the autumn of 2014. In the first half of this year, we estimate that more than one-in-three smart TVs sold in the US is powered by the Roku operating system. At IFA we are announcing that Roku TV models will be available for TV makers outside of North America, with the first country being the UK. Hisense is our first TV manufacturing partner in the UK and is expected to launch Hisense Roku TV models before the end of the year.

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