HM 035 Idea Development & "Dinking" (II)

VON Dr. Wolf SiegertZUM Freitag Letzte Bearbeitung: 1. Juli 2019 um 14 Uhr 39 Minuten


Welcome to the second session!

We started this lesson by asking you go present your favorite music video. Here it is:

At then end of the day we redefined the idea of "creativity" which is not the same as artistic ability. Instead of striving to present a finished peace of art the idea is to present an unfinished peace of a draft

This means, you have to trust the people around you. The idea is to share your expertise with others in a group. And to allow them to ask questions. The idea is to approach a problem by "experimental learning" with "creative confidence".

Empathy: To put yourself into some else’s shoes with:
no judgment, a beginner’s eye, curiosity, respect

Collect the other’s stories, not just information, by asking "why"

Define: To focus all the information and stories in order to define the (potential) needs: "human, physical, emotional necessities" (Justin Ferrell). And to find out the insights of those.

Looking for specific user with a strong point of view statement expressing own and not a projected need.

Ideate (or: "Brainstorm"): Linus Pauling>: "The best way to get a good idea is to get a lot of ideas" to react to the problem statement.

Presenting the ideas allows you to collect feed-back... before you start looking for your favorites and transforming them into a potential product or service.

Prototype and test an initial idea: early and often!

in a personal conclusion these are the most impotant guidelines:

 DESIGN and THINKING are equally important

 Have the customer in mind all the time

 Break the silos like those of the Brockhaus

 „We work: as a team, in a team… for our own“

 Collect the info’s, define the unknown, do the impossible

 Do focus more on basic needs and not on the technology

 Respect technology as a purpose but not as your destination

 Respect the learnings by doing MVPs

 Do early prototyping and real-time testing

 Look for feedback, it’s needed for survival (& improving the product)

 Learn from the (habits of the) people

 Be aware of empathy and activate contextual awareness

 Iterate relentlessly…

 "Fail, fail again, fail better"

 Search for entrepreneurial sustainability

 Look for authenticity and affiliation

 Don’t be afraid of Serendipity


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