Design-Thinking @ bbw HM029 (IV)

BY Dr. Wolf SiegertDATE Friday Last update: 4 March 2019 at 21:36


+++Day Four to Go

"Test. Test. [...]"

Today you’ve the opportunity of any kind of dry-rehearsal.

Last week you’ve had the chance to present your potential project-ideas and to verify if they could be realised - and how.

This Friday the sounding board will be the group of all the students present.

The list of projects contributors and their abstracts will be listed and revised from today on.

Here are the first examples and themes:

 ["Housing - Ecology - Space - Resources"] (Gizem)


As part of the final presentation of the module "Innovation development: Design thinking and Idea development" the design thinking process will conducted in form of a challenge with the study group HM029. The basis for this will not be the process defined by the Hasso-Plattner-Institut or Stanford University, but the process, which were actively developed by the study group during the first lecture.

The presentation will be similar to the famous "Wallet Challenge". However the design object will not be a wallet, but the dream house of the students or parts of their dream house. As the presenter, I will take the guiding position by asking questions that are coordinated to the process and ensuring that the processing time is met. The goal-oriented questions are worked out in advance in order to play through the scenario by myself first and then to determine a suitable processing time, as well as the need for required tools.

At the end the main results of the process and my own results of the „Dreamhouse Challenge“ will be presented.

 Rebranding of retail-chains for specific user groups


 Diffent strategies of access to public transport (ÖPNV)


 Looking for new horizons for young graduates (Jenny)


 Religious Symbols and the role of politics (Sukhveer)




With the rise of consumerism, production and usage of plastic has increased many folds over the past decades. Availability of technology and raw material means the plastic production is cheaper than ever before. This also resulted into widespread pollution of plastic because there are little or no value of the used plastic bottles and containers. Despite steps from government agencies from around the world and other regulatory measures, the plastic pollution is one of the most severe problems the world is facing right now. This was the sole reason why this critical problem has been addressed here.

In order to solve the problem, first it is necessary to understand why people are dumping plastic product instead of trying to recycle it. Is it only the cost? Or are there other reasons behind it? It can be safely presumed that although almost all of us are aware of plastic pollution, very few really know the real consequence it has on our mother earth. Sometimes, even after reading about the consequences, one cannot clearly imagine its enormous negative impact of plastics. Something more striking could be more would be more useful to leave a significant impact on the people. There are very few things such as a visual illustration that can captivate human feelings instantly. Putting the detrimental effects of plastic pollution in our environment can be very cost effective but effective. This will ensure that consumers are faced with the horror of plastic pollution every time they are buying anything that contains plastic. This will, hopefully, trigger a sense of responsibility to recycle the plastic products and also to reduce the usage of plastic. It is, by no means, get rid of the problem for good but it will surely alleviate the current scenario by encouraging people to recycle more and look for alternatives for plastic products.

 The Y.A.R.(Young Ambitious Rebels)-Brand and the Branding Problem (Abdullah)


 The "Aladin House" (Steven) or:

 The What-to-Keep-Memorial? (Steven)

 How to foment the visit of the dead chicken alley as a touristic place for foreigners in the city of Berlin? (Maria Camilla / Oliver / Can) :


In our visit to the area of Hackescher Markt we got to see different places that conforms this area, like restaurants, designer stores and bars that are aiming to a target of upper class consumers and tourists that are coming from all over the world.

Between all these glamorous stores and restaurants located is the Dead Chicken Alley, a place that from the moment a person walks in, the difference of aesthetic and expression of culture can be appreciated. The artwork that has been done on the walls of the alley way is the product of many people, some artists and some not, over decades all contributed to this collective artwork that extends from the walls of its entrance to interiors of the buildings and venues in it. In our visit, we got to see the venues that are located there, but we realized that most of the people that were eating or drinking were locals and not tourists. In our online investigation we could see that when a person searches for plans to do in Berlin, the Dead Chicken Alley doesn’t appear on the list. The Hackescher Höfe, which is the building right next to the alley, appears almost at the end of the list.

We think that the dead chicken alley should have the same importance as the other touristic places that surround it and that the people (both tourists and locals) should know about the origins and actual meaning of this vividly expressive place, since the artwork and the political statements it makes very much define what Berlin stands for, history, diversity and peace. So that is why we want to base our project on the problem of: How to promote Dead Chicken Alley to touristic visitors and foreigner Berlin residents?

For the process of design thinking, the empathizing part is already done with our visit and inspection of the location. We will continue to follow the steps of defining what we want to do, which is to multiply and expand the touristic visits to the area and ideating a way to solve our problem. The main idea is to have options of solutions to our problem and bring it to the class to make a team work and test our ideas with the audience.

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