No Show: ERICSSON Media Summit NY 2014 (II)

VON Dr. Wolf SiegertZUM Donnerstag Letzte Bearbeitung: 2. November 2014 um 13 Uhr 18 Minuten


In: The Westin New York at Times Square
270 West 43rd Street New York, New York Country, United States

Brand-casting and the advertising shift


Advertising Keynote

 David Sable, Global CEOY&R

Panel session to debate the brand models for engagement and the industry ad-spend and focus on targetting in TV

Moderator: David Price, Ericsson,

 David Sable, Global CEOY&R,

 Dave Morgan, CEO Simulmedia,

 Stephanie Mitchko, CTO Cross MediaWorks,

 Ira Kurgan, chief of network business operations, Fox Broadcasting

Participant global vote advertising trends

Media Moderator

New Entrants, New Approaches – exploiting the ecosystem and the analytics


Fireside discussion

 Chet Kanojia, CEO Aereo + Moderator

Panel session to debate the potential strategies of new entrants and investment strategies in content

Moderator: Colin Dixon, nScreen Media,

 Chet Kanojia, CEO Aereo,

 Andy Kaplan, President, Worldwide Networks at Sony Pictures Television

Participant global vote

Media Moderator

Delighting the most challenging consumer in 2020


Keynote ConsumerLab TV Trends 2020

 Cecilia Atterwall Head of ConsumerLab, Ericsson

Panel session to debate the latest Consumer insights, their willingness to spend and the business approaches. Bundling of services, content

Moderator: TBC,

 Cecilia Atterwall, Ericsson,

 Alex Drosin, President Massive Interactive,

 Colleen Rush, EVP & CRO Viacom Media Networks,

 Bob Bookman, Senior agent, Paradigm Motion Picture and TV

Participant global vote on the consumer

Media Moderator

Data re-cap and close

Looking at the voting from the two days and closing the event

Media Moderator