10th Digital Innovators’ Summit

VON Dr. Wolf SiegertZUM Montag Letzte Bearbeitung: 22. März 2017 um 22 Uhr 59 Minuten

 

Der Versuch, den Verlauf der Veranstaltung von einem festen Punkt aus festzuhalten und zu kommentieren, musste schon nach dem Mittag des ersten Tages aufgegeben werden. Stattdessen finden sich hier nachfolgend vereinzelte Notate und Snippets, aber keine kontinuierliche Berichterstattung.

Zu viele verlockende Angebote, zu viele Gespräche mit Menschen, die Dich wiedererkennen aus früheren Jahren und den Dialog mit Dir pflegen wollen.

Und: Viele Möglichkeiten, auch Interviews zu führen, die an diesem wie auch am zweiten Tag geführt werden konnten. Und die dadurch noch eine ganz besondere Bedeutung gewinnen, da das Thema "Voice" gleich mehrfach als DER grosse Trendsetter für die nächsten Jahr benannt wurde [1]

So auch die Kernaussage am Ende des Gesprächs mit dem langjährigigen FIPP-Chef Chris Llewellyn:
© Ole Bader

Auch in dem zweiten im Verlauf dieses Tages aufgezeichneten Gespräch ging es um den wachsenden Einfluss der Technologie in den Alltag von Verlagen ebenso wie den sogenannten Contentprovidern und den Kreativen. Hören Sie dazu Prof. Dr. Lucy Küng:
© Ole Bader

Weitere Gespräche, u.a. mit dem VDZ Primus inter Pares, dem "Digitalen Optimist"en Stephan Scherzer, wurden am Folgetag geführt und aufgezeichnet.

PROGRAMME 2017

PDF - 1.2 MB

DAY ONE

Der Versuch, den Verlauf der Veranstaltung von einem festen Punkt festzuhalten und zu kommentieren musste schon nach dem Mittag des ersten Tages aufgegeben werden. Stattdessen vereinzelte Notate und Snippets, aber keine kontinuierliche Berichterstattung.
Zu viele verlockende Angebote, zu viele Gespräche mit Menschen, die Dich wiedererkennen aus früheren Jahren und den Dialog mit Dir pflegen wollen. Und: Viele Möglichkeiten, auch Interviews zu führen. Die dadurch noch eine ganz besondere Bedeutung gewinnen, da das Thema "Voice" als DER grosse Trendsetter für die nächsten Jahr benannt wurde.

09:50-10:15
Opening Keynote
How a relentless focus on the user drives content, strategy and business success [2]

Jay Lauf, President & Publisher, Quartz and SVP, Atlantic Media, USA

Die aktuell prägenden Bedingungen:

- der immer mehr wachsende Anteil an Zugriffen über mobile Geräte verdrängt mehr und mehr die Desktop-Nutzung

- der dominierenden Anteil von Google und Facebook am gesamten Markt mit gut und gerne 80%

Die wichtigsten Erfahrungen seit dem Start der QUARTZ im Jahr 2012:

- mute Deinen Nutzer nichts von dem zu, was Dir selber auch nicht gefallen würde

- unsere Entscheidungen sind eher vom "gutts feeling" geprägt als von dem Einfluss der Daten auf des Verlagsgeschäft

- Weg mit den Bannern und den Pre-Rolls vor dem Einspielen der Videos

Das Ergebnis. Schon nach vier und nicht erste nach fünf Jahren ist das Unternehmen in den schwarzen Zahlen angekommen. 2015 ein Gewinn von 30 Millionen Dollar.

10:15-10:40
Innovation
Top innovations in media, from around the world [3]

John Wilpers, Senior Director, Innovation Media Consulting, USA

Die Gesellschaften, die heute noch keinen Gewinn machen, sind "change resistant".

- Messaging Apps & Chat Boxes sind DIE Zukunft

- Print-Content on Desktop ... Destop on Mobile Devices...

- APP-Fatique... führt dazu dass 90% der Angebote nach 3 Monaten nicht mehr genutzt werden.

- Progressive-Web-Apps are the "no-brainer"

Diese Fragen gilt es vorab zu beachten - und zu beantworten:
— Wer ist wirklich Dein Publikum?
— Welche Information suchen sie wirklich?
— Wo und wie suchen sie diese Informationen?
— Was sind sie bereit dafür zu zahlen?

Im Gegensatz zu VR ist 360-Video von Interesse... von den Leser*innen bis hin zu den Werbeträgern.

Die sprachgebundenen Dienste werden die Dienst-Angebote der Verleger erheblich verändern. Schon heute wird 20% aller Suchanfragen verbal ausgeführt.

Und dann werden die 10 Regeln des Erfolges durchdekliniert

Es wird ein Gelöbnis abgelegt, dass man in seinem Büro nach der Rückkehr etwas wirklich anders machen wolle, als es bisher gelaufen ist.

Wipert ist in der Tat in der Lage, die Analysen und Empfehlungen seines Hauses als Ereignis zu präsentieren, dass die Teilnehmer*innen dieser Veranstaltung nicht unbeeindruckt lassen sollen. Mit einem Affenzahn pflügt er die Welt seiner Power-Point-Bilder und Filmchen durch und weckt den Wunsch, dass er doch endlich einmal innehalten möge, um zu verstehen, was er zu sagen habe.

Allein, dieser Wunsch des Publikums, endlich einmal innezuhalten wird konvertiert in den Wunsch, das auch in diesem Jahr wieder verlegte Buch zu kaufen - und im Verlauf dieser beiden Konferenztage nur € 50.- dafür zu bezahlen.

10:40-10:45
Announcement

Chris Llewellyn, President and CEO of FIPP, the network for global media

Der FIPP-Chef fragt, wer im Jahr 2006 in Hannover mit dabei war. Es melden sich nur wenige Hände. Und er lädt ein zur diesjährigen Konferenz in London mit ca. 100 Rednern im Tobacco Dock.

Interview, das zunächst auf den Start der Veranstaltung auf der CeBIT im Jahr 2006 zurückblickt:

11:10-11:30
Atrium Stage
Connected World
Marketing in the age of connected consumers [4]

Paul Berney, Co-Founder and Managing Partner, mCordis and Connected Marketer Institute, UK and USA

Seine Intervention kommt unmittelbar vor seinem Abflug nach Australien.

Er macht auf mit Johannes Gutenberg. Und behauptet, das es für uns einfacher sei, in die Vergangenheit zu schauen als in die Zukunft. Sein Thema für heuten sei CHANGE:

Für ein Conncted Individual bedarf es der Notwendigkeit ein Connected Marketer zu sein. Diese Art der Persönlichkeit ist heute der Standard.

Heute schreibe keiner mehr auf, was auf der Bühne gesagt wird, sondern alle werden nur noch Fotos machen von dem, was auf der Bühne geschieht.

Die aktuelle Entwicklung ist die Amalgamierung der Physikalischen und der Digitalen Angebote. Und das geschieht nach dem folgenden Pfad:

Analogue - Digital - Sensorial - Emotional

Das bedeutet:

- Build understanding
Dem Nutzer auf der Spur sein - und bleiben. Die digitalen Signale gilt es zu verfolgen.
"What are the signals of intent"? Immer dann, wenn Fragen gestellt werden.

- Enabling the audience
"Customer Journey mapping". Dafür muss die richtige Sprache gefunden werden.
Das Ziel ist es, alles zu vereinfachen, auch die Möglichkeit, Entscheidungen zu treffen.

- Be in the service for the people
Es geht nicht darum, die Daten auszubeuten, sondern sie zu nutzen.
Die Konkurrenten sind Apple, Facebook, Google,

Erfolg zu haben bedeutet, diese Fragen zu beantworten: Right Person at the right time at the right time at the right place...

"Marketing ist a mixture of science and art"

11:10-11:50
Lichthof Stage
Masterclass
Developing a personal brand into a media brand

 [5]

Zanita Whittington, Creative Director, Photographer and Model, Zanita Studio, Sweden and USA

11:30-11:50
Atrium Stage

Connected World
Voice Enable all the things with Alexa Home [6]

Max Amordeluso, EU Head of Alexa Skills Kit (ASK), Amazon,
Luxembourg

"voice is the next big thing... and everywhere" Einfach für uns, eine Herausforderung für die Computer. Das Ziel ist ein Voice User Interface (VUI). So wie das Graphic User Interphase (GUI) in den 70er Jahren.

16 mal pro Tag seien die Nutzer heute dabei, mit dem System in Verbindung zu treten.

Er gibt eine Reihe von Vorschlägen / Anweisungen, wie man mit ALEX umzugehen habe.

Tobias Hellwig, Editorial Developer, SPIEGEL Tech Lab, Germany

Er verweist auf das KID-Auto, das ihn als Kind begeistert habe. Er sagt, dass das sein erster Vortrag sei. Er spricht davon, wie er seine Kollegen bei der Nutzung des Voice Interface beobachtet. Und er stellt fest, dass die Anfragen zu komplex seien.

11:30-11:50
Mitte Stage
Strategies for a Visual World
Maximising audience engagement with video in the era of social media

 [7]

Alan Saura, Audience Development Strategist, AJ+, USA

Track Sessions
11:55-12:15
Atrium Stage
Pureplay Strategy
Being Awesome: How AwesomenessTV builds to dominate globally

 [8]

Kelly Day, Chief Digital Officer, AwesomenessTV, USA

11:55-12:15
Mitte Stage
Monetisation Strategies
Winning attention and monetising in the age of platforms

 [9]

Daniel Butler, CEO and Co-Founder, Socius, UK and Norway

11:55-12:15
Lichthof Stage
Innovation
Innovating for the "Me first" generations

 [10]

Nikolay Malyarov, EVP, Chief Content Officer and General Counsel, PressReader, Canada

12:15-12:35
Atrium Stage
Investment strategy
Tech and VC money as disrupters – what is the best strategy for media companies?

 [11]

Christoph Schuh, Partner, Lakestar, Germany

12:15-12:35
Mitte Stage
Audience Engagement
Tech innovation and the future of event attendee experiences
 [12]

David Chalmers, Senior Marketing Director: Europe, Cvent, UK

12:15-12:35
Lichthof Stage
Audience Insight
5 steps to unlock the true potential of your audience data

Birger Søiland, Head of Sales - EMEA, Cxense, Norway

12:35-12:55
Atrium Stage
Online Optimisation - Machine learning and content effectiveness
Predictably outperforming - How to win the digital content race in an age of machine learning

 [13]

Volker Smid, CEO, Searchmetrics, Germany

Gerade 10 Minuten von dem Veranstaltungsort entfernt, ist dieser "grown up start-up" angesiedelt.

Das Ziel ist es, herauszufinden, wo es einen Bedarf an Informationen gibt.

Das Problem ist, dass nur die Informationen angenommen werden, die in der Suchmaschine in den Positionen eins bis fünf erscheinen.

Daher bedarf es eines Ansatzes, der in der Lage ist, die "Nadel im Heuhaufen" nicht nur zu suchen, sondern diese auch wieder zum Einsatz zu bringen.

12:35-12:55
Mitte Stage
How to successfully change your organisation in the age of digital transformation

 [14]

Leif Jonasson, Editor-in-chief (Komputer for Alle) and Senior Project Manager, Bonnier, Denmark

12:35-12:55
Lichthof Stage
Audience Insight
Data insights for modern journalists

 [15]

Jon Wilks, Chief Content Officer, Content Insights

12:55-14:00
Networking lunch break

14:00-14:20
Track Sessions

14:00-14:20
Atrium Stage
Immersing the Audience
Bringing the audience inside

 [16]

Francesca Donner, Director of Times Insider, The New York Times, USA

Das erste Mal, dass aus der Sicht dejenigen berichtet wird, die die Inhalte machen.

14:00-14:20
Mitte Stage
Customer Development
From audience engagement to customer conversion

 [17]

Sergio Liscia, Digital and Business Development Director, Wolters Kluwer, Italy

So abwegig das Thema zunächst sein mag. Es ist von Interesse, welche "learnings" aus diesen Erfahrungen gezogen werden können. Und diese lauten, in einem Satz zusammengefasst: "Old technology with a digital twist".... Das bedeutet in Praxis, zum Beispiel: keine VR-Brillen, sondern ein Hologramm.

Die These: Draussen sind schon zu viele Technologien im Markt und in den Geschäften, aber das ist nicht die Zukunft in der digitalen Welt.

14:00-14:20
Lichthof Stage
Data and Privacy
Balancing audience tracking with secure and private browsing

 [18]

Marc Al-Hames, Managing Director, CLIQZ, Germany

14:20-14:40
Track Sessions

14:20-14:40
Atrium Stage
Immersing the Audience
How some of the world’s most iconic luxury brands innovate with immersive storytelling

 [19]

John Peeters, Director of Business Development and Co-Owner, Holition, UK

14:20-14:40
Mitte Stage

Paid Content
What makes paid content successful in
the US and Europe?

Moritz Hilger, CEO, CeleraOne, Germany

Jeremy Gilbert, Director of Strategic Initiatives, Washington Post, USA

14:20-14:40
Lichthof Stage
Data and monetisation
Small Data: How to turn one question into €3 million

 [20]

Tom Ricca-McCarthy, CEO, Madgex, UK

14:45-15:05
Atrium Stage
News Innovation
Our newspaper was only the beginning

 [21]

Frank Dopheide, Managing Director, Handelsblatt Publishing Group, Germany

14:45-15:05
Mitte Stage
Monetisation Strategies
Strategies for developing digital revenue streams

 [22]

Brandon Paine, Chief Revenue Officer, Independent Journal Review, USA

14:45-15:25
Lichthof Stage
Masterclass
How to develop strategic roadmaps for organisational and business unit transformation

 [23]

Lucy Küng, Google News Initiative Senior Research Fellow, Reuters Institute for Journalism, Oxford University, UK & Switzerland

Including this interview:

15:05-15:25
Atrium Stage
News Innovation
Building Bridges to the Future: taking the world’s oldest video news brand into a tomorrow that users want

 [24]

Moritz Gimbel, VP: Product, NBC News Digital, USA

15:05-15:25
Mitte Stage
Monetisation Strategies
Publishers as content agencies: where do we go from here?

 [25]

Mark Stephens, Head of Content Marketing, The Foundry, UK

15:25-15:45
Atrium Stage
Audience Engagement
Partnering with audiences to take storytelling to a powerful new level

 [26]

Jennifer Brandel, CEO and Co-Founder, Hearken, USA

15:25-15:45
Mitte Stage
Audience Engagement
How millennials and Gen Z are impacting mobile consumption and culture

 [27]

Ian James, General Manager, International, Verve, USA

15:25-15:45
Lichthof Stage
Monetisation Strategies
Resurface evergreen content in useful, timely, relevant and shareable ways

 [28]

Koos Hussem, President & CEO, X-CAGO, The Netherlands

16:15-16:40
Atrium Stage
Investment Strategy
VC view: How to make digital innovation work
 [29]

Zvika Orron, Venture Partner, Carmel Ventures, Israel

16:15-16:40
Mitte Stage
Data and Analytics
How Bisnode’s offline data can help boost audience insights and profiling for superior ad performance
 [30]

Edoardo Jacucci, Chief Product Officer, Bisnode, Norway

16:15-17:05
Lichthof Stage
Masterclass
Understanding and applying emerging technologies to drive storytelling and consumer engagement

 [31]

John Peeters, Director of Business Development and Co-Owner, Holition, UK

16:40-17:05
Atrium Stage
Pureplay Strategy
Social Platforms - producing content for where people are

 [32]

Athan Stephanopoulos, President, NowThis, USA

16:40-17:05
Mitte Stage
Monetisation Strategies
The art of war with adblockers

 [33]

Thomas Joosten, Founder and CEO, Adsurity, Germany

17:10-17:35
Atrium Stage
Innovation
The Washington Post experiments: how new, digital storytelling forms and strategy help build a massive and engaged audience

 [34]

Jeremy Gilbert, Director of Strategic Initiatives, Washington Post, USA

"Jeff on the Post..." das hat zu einer grossen Veränderung geführt, die es erlaubt, heute eine gute Geschichte zu erzählen. Und das ist auch die Geschichte des höheren wirtschaftlichen Erfolges.

Election Live Video from Washington Post... wird gezeigt und danach behauptet: "We can do TV-quality journalism."

Die Veränderungen sind gewaltig: Die Nutzung auf den Smartphones ist deutlich gestiegen, die Zusammensetzung der Nutzer ist deutlich jünger geworden. Die Unterstützung mittel der sozialen Netzwerke ist deutlich gewachsen. Auch für investigative Geschichten.

Im letzten Jahr erstmals wieder einen Gewinn eingefahren. Und das Ziel ist es, unabhängigen Journalismus zu gewährleisten.

17:10-17:35
Mitte Stage
Insight & Engagement
Why listening, now more than ever, is crucial for designing content strategies

 [35]

Steffen Konrath, CEO and Founder, Liquid Newsroom, Germany

17:10-17:35
Lichthof Stage

Content Efficiencies
Challenges with content: How to
optimise print and digital workflows

Ole Olsen, CEO, Digital Collections, Germany

Ferdinand Frank, Sales Executive, PPI Media, Germany

17:35-18:00
Atrium Stage
Social
Establishing a CNN news habit on social media

 [36]

Samantha Barry, Senior Director of Social News, CNN, USA

As an Irish Woman.... seit 2 1/2 Jahren bei CNN. Aus dem TV-Network ist eine videocentric Newsorganisation geworden. Neue Messaging Apps: LINE, facebook-MESSANGER, KIK

Die Themen sind AUDIENCES & PLATFORMS & EMBRACE NEW TECHNOLOGIES

17:35-18:00
Mitte Stage

Insight & Engagement
What happens when publishers truly
listen to their users

 [37]

Jack Riley, Director of Commercial and Audience Development,
Huffington Post UK/AOL, UK

Pia Frey, Co-Founder and Head of Publishing, Opinary, Germany

17:35-18:00
Lichthof Stage
Paid Content
Paygates instead of paywalls – how publishers can use conversion funnels instead of rigid paywalls to lead users to paying for content

 [38]

Cosmin Ene, CEO, LaterPay, Germany

Nach all diesen Vorträgen und Eindrücken und Gesprächen im Verlauf dieses Tages ist klar, dass es schon seit langem nicht mehr darum geht, die Printing-Press in die digitale Welt einzuführen. Sondern zu zeigen, wie sie sich angesichts dieser neuen Herausforderungen bewährt - und bewährt hat. Fest steht: Das Ende der analogen Zeit ist nicht das Ende der Verlage. Oder das Ende von guten Inhalten.

Im Gegenteil: Zu einem Zeitpunkt, als viele eher verlagsfremde Einrichtungen begannen, die Welt der Inhalte für sich neu zu entdecken und selber gestalten zu wollen, wurde klar, wie schwer es war, sich diesen - für sie neuen - Herausforderungen zu stellen. Auf der anderen Seite war aber auch klar, dass die traditionellen Verlage sich nicht länger auf ihren Erfolgen und Traditionen werden ausruhen können.

Auch wenn diese vielen Bemühungen auch als Erfolge dargestellt und mit guten Zahlen unterfüttert werden können. Es steht fest, dass die Verlage mehr und mehr die Hoheit über ihre propietären Distributionskanäle haben abgeben müssen. Das Stichwort der sogenannten "sozialen" Medien weist in die richtige Richtung, greift aber zu kurz. Es ist heute geradezu unumgänglich die Distribution als eine multichannel strategy neu zu begreifen und zu entwickeln. Wobei das Wort "strategy" oft mehr verspricht, als was wirklich dahinter seht. "You’ve to jump on on any bandwagon and find out, where the journey is leading to." Diese Satz mag aus einer "Not" heraus geboren worden sein, oder aber Ausdruck einer neuen Offenheit, ja Freiheit, die man sich erlauben muss, wenn man in Zukunft überleben will. Und das wollen alle, die sich an diesem Tag hier in Berlin in der Telekom-Vertretung versammelt haben.... nachdem es vor 10 Jahren auf der CeBIT in Hannover keinen Platz mehr gegeben hatte, die Veranstaltung dort weiterzuführen. Heute, heute stehen dort auch zu CeBIT-Zeiten viel der Hallen leer. Während diese Veranstaltung hier in Berlin Jahr für Jahr mehr Publikum an sich zu ziehen vermag.

O tempora, o mores: "Oh the times! Oh the customs!"

Anmerkungen

[1Siehe dazu u.a. auch: Ashley Norris: Voice is the next major disruption in computing - Amazon.

[2

What does it take to thrive in today’s news business? The digital-only news site Quartz seems to have found their answer. With their focus on the user and an emphasis on mobile, social distribution, email newsletters and high-quality ads, they have achieved an amazing growth of users and also of revenues. Hear from Quartz’s president and publisher Jay Lauf how their relentless focus on the user drives their content offerings and ad model, how they attract and retain advertisers, and what role continuous iteration and innovation plays at their organization.

[3

Always one of the most anticipated sessions at DIS, join John on a tour to all corners of the world as he identifies the top media and tech-related innovations of the past year, all of which are included in the FIPP/IMC Innovation in Media World Report 2017, launching at DIS 2017.

[4

Smartphones, smart watches, smart homes and billions of services are all coming online as people adopt and integrate connections into their lives. We are living in the age of the “Connected Individual” and in response the rise of “The Connected MarketerTM.” Paul explores a new approach to marketing that brings together four human dimensions, seven layers on connectivity and focuses on four key tasks for marketers.

[5

The rise of the social media influencer has taken traditional media by surprise. Just a few short years ago, the idea of digital celebrity was considered novel, today many of these self made individuals have turned their personal brands into digital empires. Having worked as a fashion blogger and influencer for over 8 years, Zanita Whittington is a pioneer of the digital brand phenomenon and during this presentation will break down the strategies that turn personality into a brand and business that appeals to audiences numbering in the millions.

[6

This session covers Alexa’s advances in spoken language understanding
and machine learning, and shares thoughts about building next
generation user experiences.

[7

AJ+ is Al Jazeera’s digital-only offshoot, which launched in September 2014 as a new kind of media outlet for people who don’t watch traditional news networks on TV. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook and other platforms by creating custom content for each social network. Through the creation of brief, informative, compelling videos that use attention-grabbing motion with concisely written captions to efficiently and effectively inform an audience, AJ+ videos have been watched more than 8.5 billion times. Alan will share how they think of optimizing for audience engagement during every step of the video-making process. Alan has been with AJ+ since its launch, and has developed audience growth initiatives that have helped AJ+ become one of the most-engaged video publishers on Facebook. In his role at AJ+, Alan has overseen digital strategy, worked with producers to optimize content for specific social networks, and created partnerships with some of the world’s top brands and publishers.

[8

AwesomenessTV is an internationally recognizable company known for creating premium content aimed at the Gen Z audience. Learn how Kelly Day, Awesomeness TV’s Chief Digital Officer, is globally expanding the brand and distributing content to Germany, Spain, the UK, Canada and more.

[9

Publishers compete with social platforms not just for attention but also for advertising dollars. In this session, Daniel will share insight into the ways publishers can leverage their USP by bringing social assets into context to improve the reader experience and advertiser impact

.

[10

For the first time in the history of humanity, we all own our communication at mass scale and global level ─ a new reality where individuals control what, where, when and how they discover, consume, create and distribute content. The "me-first generation" isn’t an age group – it’s a place in time. Join Nikolay as he takes you through the latest (and future) innovations in media that are helping to attract and engage readers at times and places past business models had missed. Innovation opening doors to personalised content curation, untapped monetisation models and distribution channels that give readers, publishers and brands exactly what they want. By putting the person first.

[11

Tech has disrupted many industries and the impact for the media ecosystem is massive.
Christoph Schuh, Partner at Lakestar, will explain examples of disrupters in different industries and the relevance of Venture Capital for innovation. Christoph will also discuss underlying future trends and how media players should react on that. Options are to partner, invest, build or buy and Christoph will go through the different options and give examples and best practices.

[12

Conferences and Events will look very different in the future. Organisers and attendees will embrace, and even expect, innovative solutions that completely change the experience. Some solutions are already here today; others are on the horizon. We will provide a revealing peek at how this attendee experience might look. The presentation will help attendees grasp how technology is changing the future of meetings and events so they don’t get left behind. It will also challenge the most-forward thinking planners with ideas on how to stay ahead of the technology curve.

[13

Digital is measurable. But whether your topics and content actually meet the interests of consumers could only be answered in retrospect so far. Today, new technologies offer the possibility to anticipate the effectiveness of your digital content – compared to your actual competition and even before publishing.
Editorial departments at Gruner & Jahr, Ebner Verlag and other publishing houses have extensively tested this new way to develop effective content in recent months. Key learnings and first results will be shared here.
Learn why the discovery, research, development and optimisation of digital content supported by search engine data and machine-learning technologies is key for success. Understand how matching consumer’s search intents is imperative to getting found when it counts, attracting more relevant traffic, and driving profitable customer action.

[14

As one of Scandinavia’s most profitable magazine media publishers, Bonnier Publications redefined their strategy and set ambitious goals – across all aspects and levels of the organisation – for the transformation from traditional print-driven business towards a digital future. It includes goals on a personal, brand, division and organisation level – achieving a set of standards for digital change across the group. Learn how a well-orchestrated effort across all levels helps Bonnier to transform.

[15

In this session, Jon will discuss how data has impacted the role of journalists, looking at the ways in which it was used in the past as well as the ways in which it works now. Ultimately, he will share how modern journalists need to consider different analytics available, why cherry picking is a problem, and how the future might look if journalists learn how to respond to analytics intuitively rather than fearing them. He will do this by using data that we have procured through Content Insights, as well as drawing on his own experiences and interviews with other journalists.

[16

In the past few years, The New York Times has become a subscriber-first business. With this new focus, the mandate to make each and every subscriber feel valued is critical for attracting new and retaining existing readers. At The Times, part of the answer lies in bringing readers "up close and personal" to The Times. Francesca explains how "taking the audience inside" can be a real differentiator for readers and why that matters now more than ever

.

[17

Companies have learnt how to work on content and traditional media assets to maximise the potential of digital media to attract and engage users. From serious media brands becoming more conversational to accounting behemoths using Snapchat. There is more. Once you have users is in the proverbial net, automation and algorithms can be placed in charge to drive them along the customer journey to conversion. Here’s how.

[18

Tracking can have many very legitimate purposes from UX optimization to better monetisation of the audience. However, today’s approach potentially creates massive privacy risks. Marc will show how the common practice of tracking reveals highly sensitive information such as our health and financial status or sexual and political preferences. He will demonstrate that it’s possible to gather useful information in a responsible way, without compromising the user’s privacy.

[19

Innovation is the giant leap forward but it does carry an element of risk. It has never been done before; there is no data to support it. And that’s why luxury brands still test the waters regarding applying immersive digital solutions. In the early days of Holition it was about virtual try-on of jewelry and watches. Nowadays some brands are carefully exploring relevant technologies to communicate bigger things than the brand itself.

[20

In today’s evolving digital advertising landscape, the depth of your data and audience insights is the key to unlocking new, diverse revenue streams. Come and hear how the world’s leading publishing brands are leveraging their job boards to capture an unprecedented level of information about their users, and exactly how they’re using that to drive new advertising opportunities. Learn how one major brand asked their jobseeker audience one simple question and turned that into millions in revenue.

[21

The first 70 years we thought of Handelsblatt as a newspaper… To find the right answers for the future - Handelsblatt changed the question and started to question everything. The beginning of a high speed transformation for every product and every part of the company. Journalism turned into the 3 dimensions, the editors became brand icons, Handelsblatt invented products and new companies and cut the word "Abonnent" (English: subscriber) to found Europe’s biggest and most active "Economical Club". It paid off - Handelsblatt still grows in daily sold editions, in advertising sales and was voted most trusted medium in 2016 by the GPRA. And there is more to come.

[22

A sustainable business model is probably the most pressing question for any publisher today. Consolidate around one revenue stream? Diversify? Subscription? Advertising? Other? We take a look at the options, who is doing it best, and what to expect in the next few years.

[23

As the first Google Digital News Senior Visiting Research Fellow, Lucy’s research ("Going digital – changing the narrative and understanding the path to growth") examines organisational approaches that allow publishers to master challenges and seize the growth potential that digital disruption presents. In this masterclass, she shines a spotlight on key developments.

[24

NBC is the world’s oldest television news organisation. Its shows are part of American life and family routine for over 70 years and remain the most-watched in the country. But NBC News has to innovate rapidly to stay relevant with digital audiences and strike a careful balance: How can a legacy brand evolve on new platforms and compel current as well as future audiences? Which product innovations are truly meaningful and serve the user? NBC News Digital is on an iterative journey to extend existing brands on Mobile, OTT, and VR as well as building new digital-native brands that will deliver on its foundational promise: to inform and entertain the public and enrich their daily lives.

[25

In a world where everyone with a social media presence is a defacto editor, where increasingly the lines are blurring between brand, commerce and content - what is the future for premium publishers and their content agencies - where do we go from here?

[26

The power dynamics between publishers and audiences have changed tremendously, but the processes of making journalism have not. Learn what happens when you bring audience input into the editorial room well before reporting and publishing. Hint: everything changes for the better.

[27

Welcome to a world where mobile prodigies – not only Millennials but now also Gen Z, the truly mobile-first generation – drive digital consumption and culture. In this session, Ian James will showcase findings from Verve’s "Mobile Prodigies" research, focusing on how mobile prodigies interact with the primary screen of today and how brands and publishers alike can succeed with ad engagement (using 3 Ps: people, place and purpose) in a world of frenzied mobile interaction.

[28

For the B2C market a publisher’s online presence needs to be planned carefully to ensure the viability of magazine media brands as well to not cannibalise other revenue streams. Fundamental however, is that the content with magazines are discoverable, easy to use and easy to read. In the B2B, sales syndication is key. Much money can be made by publishers syndicating content to other parties and not just other publishers. When all the individual content elements from different brands can be stored in one dynamic content platform, tangible opportunities are born. New syndication models, not just focussing on one title and/or the newest edition, but across the depth and breadth of the publisher’s content can be realised. 1 article should sell in 100 different ways or more. Koos is here to tell you more.

[29

Digital innovation has become a key success factor for every organisation, from small startups to large global organisations. It seems all companies are putting more resources behind innovation, but that doesn’t necessarily guarantee success. In this session, Zvika Orron, Venture Partner at Carmel Ventures, will discuss key success factors behind digital innovation, highlighting it with specific examples from the Carmel startup portfolio.

[30

There is incredible and largely underestimated potential in linking offline and online data about users to create distinctive profiling and ad targeting. Offline data and calculated variables from a multitude of sources are proven to be predictive and effective in targeting. Bisnode aims to help the media industry to build competitive ad targeting.

[31

To make the difference one should not rely on technology but on creativity and anthropology. Technology is the means to an end. It is the relevant engagement of the customer that will drive a customer’s preference for a brand. Here data and AI will help. The beauty industry is already exploiting the opportunity by laying the foundations with current real time virtual try-on solutions as part of storytelling experiences. Hear how it will develop next.

[32

NowThis was one of the first to skip the homepage and bring news straight to the user, where they are – in their social feeds, on mobile devices. NowThis’ pioneering approach to news video with text-over has been copied by just about any news outlet by now. So what is new in the world of NowThis? What have they learnt, what social channels are most important to them, how do they maintain their distinctive brand and keep and grow their audience with all the look-alike competition around, and have they figured out how to monetize their approach? And how do they apply their learnings and technologies from NowThis to the other Group Nine properties like Thrillist and The Dodo? NowThis president Athan Stephanopoulos will share some of their latest insights and approaches to news in the times of social platforms.

[33

Thomas shares strategies and practical tips for publishers to deal with the growth of adblockers on desktop and mobile. What can publishers do to tackle the ad blocking problem, now and in the future? Which vendors are on the market and what do they offer? Thomas Joosten, ex-CEO Zanox Group, recently started Adsurity.com to address these problems and will share his experiences in this session.

[34

Jeremy collaborates with journalists, engineers, and the advertising department to develop ways to effectively fulfill the Post’s journalistic mission and build audience while also driving revenue through editorial innovation. The Post has recently enjoyed phenomenal success: In 2016, monthly web traffic increased nearly 50% to 130 million unique visitors, subscription revenue doubled, and The Post was profitable driven by rising digital advertising revenue. Hear from Jeremy what role their strategy and digital storytelling experiments play in these successes and learn from his experiences.

[35

Results such as Brexit and the election of Donald Trump as US President have caught many a media outlet off guard, but the tools exist for publishers to "listen" better to their constituents, and deliver better, more relevant results in return. Hear how AI and predictive analytics can help you better understand and engage your audience.

[36

Becoming part of users news habits is a declared goal of CNN. Hear from CNN’s Executive Producer of Social and Emerging Media how they pursue this goal, how they utilize the latest platforms and take full advantage of already established social platforms.
News and politics are inherently social. How does one of the largest global brands in news involve their viewers and users while avoiding all the pitfalls that come with doing so? How do they capitalize on users to shape their coverage? How do they use the latest promising social platforms and where do they see social heading in the future?
Samantha Barry serves as CNN’s Executive Producer of Social and Emerging Media, managing all of the company’s global social media teams. Her teams span publishing, newsgathering, digital and TV and are responsible for the largest social accounts of any news brand in the world.

[37

Nothing builds loyalty as much as deep engagement – the feeling of being
part of a community. Together, Opinary and the Huffington Post UK
established a new way for users to engage with HuffPost’s content by
boosting meaningful engagement and building deeper relationships
between users and the newsroom. They are here to share their experiences
and the benefits that come up when publishers make their users’ voices
heard.

[38

Turning users into subscribers can be addressed by using paygates instead of paywalls. By gently onboarding users in a frictionless way, without requiring upfront registration and payment, publishers can acquire customers in the model that best suits the user’s consumption behaviour. Cosmin will introduce you to a conversion funnel that combines frictionless purchases of individual content with flat rate models and ultimately subscriptions.


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