Keine Berichterstattung (V) "globalocity" (Day Two)

VON Dr. Wolf SiegertZUM Dienstag Letzte Bearbeitung: 19. Januar 2015 um 16 Uhr 42 Minuten

 

Nicht verwechseln: die Seite http://globalocity.org/index.html :-)
mit der Seite: goglobalocity COMMERCE CONFERENCE !

Diese ist sehr dicht und auf eine intensive und interaktive Nutzung angelegt, mit vielen Farben und Formen als Unterscheidungs- und Orientierungs-merkmal.

Als Auszug aus dem gesamten Ablauf dieses Tabes nachfolgend ein Überblick über das Globalocity Education Program, aufgefächert in die folgenden 4 "tracks": "Commerce", "E-Marketing", "Trends", und die sogenannten "Super Sessions".

Selbst wenn es darum geht, nur diesen Teil der Konferenz in einer grossen Übersicht zusammenzustellen, kommt man nicht drum herum, sich das ganze Paket einmal aufzuschnüren und neu wieder zusammenzusetzen:

10:50 a.m. -11:30 p.m.
marketForce Labs

Eplore the Differences in Global Online Shopping Behavior
Market Trends

Jon Ebert, Group Vice President, BRIC and Emerging Markets, Digital River; and Julie-Lynn Tikekar, Associate Director, India Operations, Digital River

Like cuisine, customs and currency, online shopping behavior differs greatly around the world. From convenience-oriented shoppers in Asia to discerning shoppers in Europe, consumers in markets across the globe have their own preferences and shopping requirements that make them unique. Keep your passport handy as we review shopping nuances in key and emerging markets and explore strategies that multi-national retailers need to consider in growing their global businesses.

Tailored for: All

Mobile Wallets: Regulatory Guidance and the Future of Payments
Commerce

Eric Christensen, Director of World Payments, Digital River; Therman Wheeler, Vice President, Product, Digital River; and Daniel Petri, Managing Director, Online Games, Digital River

Join knowledgeable payments experts as they detail the changes affecting mobile payment services. In particular, you’ll gain a better understanding of the challenges to payment risk management posed by mobile wallets and related payment technologies. We will address specific topics, including customer authentication, layered security, fraud prevention, business continuity and security best practices. You’ll also see how to apply current regulatory standards to evolving mobile payment services. Together, these solutions can improve convenience and reduce threats for retailers, financial institutions and consumers alike.

Tailored For: All

Online Success in Asia PacificMarket Trends
Market Trends

Joyce Tai, Group Vice President of Asia Pacific, Digital RiverStatistics tell us that China and India are the world’s largest consumer markets. But that data point alone should not drive a commerce strategy for the entire Asia Pacific region, which is made up of almost 20 countries, each with marked variances in culture, language, demographics and psychographics. Attend this session to gain a local perspective and define strategies for a successful go-to-market blueprint for your business in this emerging, high-potential region.

Tailored for: All

Current and Emerging Cyber Threats, A Security Panel
Super Session

Panelists: Dr. Phyllis Schneck, Vice President and Chief Technology Officer, McAfee; Rob Pate, Vice President for Cybersecurity, Science Applications International Corporation (SAIC); Mark Wood, Product Manager, Cloud Security, Dell SecureWorks; and James Norton, Executive, General Dynamics
Moderator: Dyann Bradbury, President of InfraGard National Members Alliance and Director of IT Compliance, Digital River
About the Moderator: Ms. Bradbury serves as President of InfraGard, a partnership between the FBI and the private sector. InfraGard is dedicated to sharing information and intelligence to prevent hostile physical and cyber acts against the United States. InfraGard currently has over 45,000 members.

Cyber threats affect all of us at a global, national and individual level. Hear leading security experts clearly outline and define what cyber threat means and its impact to our world. The panel will discuss what government, industry and research institutions are doing to address the cyber threat, the current challenges and the overall impact of cyber threats to our world.

Tailored for: All

Win Over Empowered Consumers
E-Marketing

Collette Carlson, Senior Program Manager, Digital River; and Brent Decker, Senior Marketing Manager, Digital River

With all of the options available in today’s marketplace, why should people buy from you? How do you get shoppers to choose your store and once there, how do you convince them to convert and become a customer? Come learn how other brand leaders are capturing traffic and winning their money through demand generation and testing methodologies.

Tailored for: All

11:40 a.m. -12:20 p.m.
marketForce Labs

The Art and Science behind Gaming Experiences that Drive Spending
Commerce

The Art and Science behind Gaming Experiences that Drive Spending

Mary Suddendorf, Group Vice President, Strategic Marketing, Digital River

Building a fun, engaging and cool website can attract gamers and even get them to socially propagate it, but can this same experience motivate them to spend money? During this session, you’ll learn about the integrated world of design and commerce and best practices for building great experiences that drive online revenue.

Tailored For: Games

B2B: Energize Your Bottom Line with Social Media
E-Marketing

Michael Chuma, Product Manager, B2B, Digital River; and Rohn Jay Miller, Partner, Native Instinct

The open, global aspect of social media masks the fact that it is a goldmine for B2B marketers. As unlikely as it may seem, social media is having a major impact on the bottom lines of business marketers—which is why it’s critical for B2B companies to master the art of social engagement online. In one quick session, you’ll learn the keys to leveraging social media for business use, from finding and qualifying prospects to cementing relationships that drive repeat sales. You’ll also discover how to train your staff to utilize social media channels for increasing customer satisfaction and product innovation.

Tailored for: All

Increase Revenue through Digital Marketplaces
E-Marketing

Increase Revenue through Digital Marketplaces

Lynda Maybury, Senior Director of Global Online Marketing, Parallels

Discover revenue and conversion opportunities outside of traditional online marketing practices. Parallels, a worldwide leader in virtualization and automation software, stretched the typical e-marketing boundaries by launching a digital marketplace. Attend this session to map out your strategy to generate more sales and a larger client base. Follow Parallels’ lead into digital marketplaces by taking into account the strategies they used and the pitfalls they avoided to achieve success. Look beyond the portal and integrate revenue opportunities directly into your product offering.

Tailored for: All

The Key to Build a Successful International Payment Program: Localization
Commerce

Mike Rodihan, Treasury Manager, Rosetta Stone

Mike Rodihan manages Rosetta Stone’s treasury functions globally, including banking and payment processing relationships, payment fraud prevention, cash forecasting, and other treasury functions. With more than 225 Rosetta Stone locations worldwide, Mike faces the challenge of building and maintaining a global payment program that maximizes sales while minimizing fraud and risk. During this session he will share his experiences of managing a global payment program and highlight the importance of localization when taking the business to a new market.

Tailored For: All

Merging Brand Story and Commerce: Planning in a Web X.0 World
Market Trends

Paul Frett, Director of Strategy and User Experience, Atomic Playpen

As Web 2.0 give away to Web X.0, the way online audiences interact with information continues to evolve and become more sophisticated. In this session we will explore how digital strategy and storytelling come together to create a compelling, immersive online experience for your brand. Learn how to define your brand story in a way that makes sense to your audiences, which channels are best for which messages, and how to apply UX best practices to make your brand and your site stand out.

Tailored for: All

Selling Direct: Channel Conflict or Fulfilling Consumers’ Expectations?
Commerce

Selling Direct: Channel Conflict or Fulfilling Consumers’ Expectations?

Adam Levin, CEO, Levin Consulting

Properly instituted, a direct-to-consumer online sales channel can be a positive step for your brand, your company, your customers—and even your other retail channel partners. This revealing presentation by Adam Levin, CEO of Levin Consulting, an internationally-regarded consumer electronics channel consulting firm, offers real world examples that you can apply today. With these insights, you can immediately and positively impact your business and e-commerce strategies.

Tailored for: Consumer Electronics

Your Success is in the Cards
Super Session

Polly A. Bauer CPCS, CME, Polly Bauer & Associates

Are you looking for ways to maximize the profitability of your credit card payments strategy? Learn the most advanced knowledge and practices used by successful companies with revenues of 0,000 or more. This session will help you identify and avoid the biggest enemy of exceptional merchant performance, find hidden gold in operations that count, utilize payment trends for 2012 and beyond to guarantee a winning hand, and maximize customer sales when the chips are down.

Tailored for: All

3:00 p.m. -3:40 p.m.
marketForce Labs

Affiliate Education Panel
E-Marketing

Panelists: Paul Capriolo, Founder and CEO, Social Growth Technologies; Greg Kunkel, Co-Founder and Senior Vice President of Business Development, Next Jump; Stephen Polinsky, Chief Operating Officer, VE INTERACTIVE

Moderator: George Hansen, Director of Sales and Business Development, oneNetworkDirect, Digital River
About the Moderator: George Hansen, a seasoned technology sales executive, is charged with growing oneNetworkDirect, Digital River’s affiliate network, through product innovation, affiliate recruitment and expansion of merchant relationships.

Due to changes in consumer behavior, companies are using a broader array of tools and strategies to drive and monetize traffic. One tool that is a must-have for virtually every modern online business is a global affiliate marketing strategy. The tools used by affiliates—SEO, pay-per-click, loyalty and rewards, coupon and group-buying, and email marketing—may already be familiar components of your larger e-marketing program. Please join our Affiliate Education panel, consisting of experts representing all these models, along with merchants who are advocates of the affiliate channel, as they discuss key success factors for a successful affiliate program.

Tailored for: All

Emerging Markets: BRIC - On the Road to Steady Growth
Market Trends

Jon Ebert, Group Vice President, BRIC and Emerging Markets, Digital River; and Julie-Lynn Tikekar, Associate Director, India Operations, Digital River

Despite the difficulties that continue to plague the world economy, Brazil, Russia, India and China (BRIC) continue to show robust momentum. Nearly one quarter of global IT spending came from the BRIC countries in 2011. And 2012 is expected to be another good year for BRIC. This presentation will outline the opportunities that BRIC, the most notable emerging markets, present.

Tailored for: All

Launching a Successful Global Payments Program, A Panel Discussion
Commerce

Panelists: Andrew Wiggan, Payments Director, Spotify; Jeannie Lim, Senior Manager, Treasury - Global Payments, Orbitz Worldwide; Brenda Schlender, Director of Global E-Commerce, Mary Kay Inc.

Moderator: James Ratcliff, Group Editor, Cards & Payments
About the Moderator: Mr. Ratcliff is group editor for Cards & Payments at VRL Financial News. The two titles under his management – Cards International and Electronic Payments International are leading industry journals that have been analyzing, researching and monitoring the payments sector for over 25 years. He is an experienced business journalist with over 10 years of experience reporting on the retail and investment banking, legal and insurance sectors.

Many factors must be considered when undertaking a global payments initiative. Which markets should be part of your strategy? What payment methods should you offer in each market based on the region’s cultural environment and customers’ preferences? How can you increase conversion rates? How do you handle the foreign exchange complexities that come from dealing with multiple currencies? Get tips from payments professionals who have successfully navigated the course already and learn firsthand what has worked for them. Panelists for this session will provide key tips on successfully navigating the course and what’s worked best based on their deep business experiences.

Tailored For: All

Software Rental Per Hour or Per Day: A New Megatrend for SMB Software Publishers?
Commerce

Thomas Pederson, Founder and CEO, Roozz

For decades, most software has been paid for up front and in full, or by subscription on a monthly or annual basis. This talk will elaborate on how online rental of software per day or per hour could potentially change the SMB software industry. In this presentation by the CEO of an SMB software subscription technology company, you will see the pros and cons of this emerging opportunity, along with examples of software titles that are available as both rental and full price up front.T

ailored for: SMB — Software

Anytime, Anywhere, Any Way Commerce in an Era Shaped by Disruptive Devices and Technologies, A Panel Discussion
Super Session

Panelists: Dr. Ronjon Nag, Vice President, App World & Intelligent Systems, Research In Motion; Merwan Mereby, Vice President of Interactive Content and Services Development, Panasonic; Adam Levin, CEO, Levin Consulting; Jon Slavet, Vice President of Worldwide E-Commerce, Electronic Arts

Moderator: Brian Walker, Vice President and Principal Analyst, Forrester Research
About the Moderator: Mr. Walker is a leading worldwide expert in e-commerce platforms, multichannel commerce and marketing technology, and mobile commerce. He has more than 15 years of experience in the industry working for online retailer, such as Amazon.com and Expedia.

The way in which consumers buy and use technology and digital products as well as how companies market and sell these products have recently undergone a seismic shift. Consumers purchase products through their televisions, regularly buy via smartphone, and rarely leave home without a mobile device. And companies now have many new sales opportunities long after consumers "open the box." Panelists from some of the most globally well-known consumer brands will share their experiences with these shifts, the best practices they swear by and most importantly their predictions for how the digital environment will continue to change for both consumers and businesses.

Tailored for: All

Transition to an Enterprise Subscription Model
Commerce

Jeff Johnson, Associate Director, Development and Product Manager, Subscriptions, Digital River; and Bud Pruitt, Product Manager, Subscriptions, Digital River

Consumers and enterprises alike are increasingly shying away from buying digital content, services and software outright—instead, they’re leasing or renting access. With widespread disruption to traditional business models, enterprise e-business professionals know they must also support new product offerings built around alternative business models. Attend this session and learn how building strategies around subscription management can translate to new and ongoing revenue opportunities.

Tailored for: All

3:50 p.m. -4:30 p.m.
marketForce Labs

B2B: Provide New Opportunities in a Global Economy
Commerce

Michael Chuma, Product Manager, B2B, Digital River

Imagine a sales executive able to serve his customer in any country, any language and at the EXACT moment his customer needs him. Dubbed the “Consumerization of B2B Commerce,” this session takes a glimpse into the evolution and future of the B2B commerce customer experience. We also will discuss the behaviors and trends driving this B2B evolution as well as some of the technologies and platforms that can aid you in this new environment.

Tailored For: All

Build Gamer Loyalty and Realize Lifetime Value: A Marketing Panel for Games
E-Marketing

Moderator: Tom Nichols, Director of Publishing, North America, Aeria Games & Entertainment
About the Moderator: Mr. Nichols, a seasoned online games industry executive, believes that the most successful game franchises are those that are developed and marketed not just as products, but as services because they drive higher customer engagement, resulting in greater revenue and profit.

Even though most gaming companies are focused on acquiring consumers, we all know the real value and return comes from retaining them and driving consumption. This panel discussion explores best practices for acquiring consumers, and more importantly retaining and growing your commerce relationship with them. We’ll also visit how growing F2P models are affecting and altering these best practices in both social and core online games.

Tailored for: SMB - Software

Turn Brand Followers into Advocates: The Role You Play
E-Marketing

Jason Weaver, CEO, Shoutlet

How do you turn a consumer who simply "liked" your Facebook page or began following you on Twitter into not only a regular consumer, but also a brand advocate? Jason Weaver, CEO of Shoutlet, a leading enterprise social management software company, will share insights on how major brands like IKEA, Perry Ellis and Burger King have done this successfully.

Tailored for: All

New Legal and Regulatory Issues that Affect Domestic and Global E-Payments
Commerce

Anita L. Boomstein, Partner, Hughes Hubbard & Reed LLP

Does your e-commerce site comply with the latest tax and export regulations? Is it able to handle compliance rules for individual markets? Are you putting your business at risk by not keeping pace with changes? Anita Boomstein, a prominent attorney in the payment and e-commerce world, will speak about cutting edge developments affecting payments and e-commerce merchants in the United States and around the world.

Tailored for: All

Tap the Global Secondary Market to Improve Profitability
Commerce

Anne Patterson, Vice President, Client Delivery, FreeFlow

E-Commerce doesn’t stop at selling A-stock products on your company’s website. Learn how other top consumer electronics OEMs increase the lifecycle value for their at-risk inventory—returns, end-of-life, refurbished and excess active inventory—through efficient techniques that cover a variety of traditional and alternative channels. With an understanding of these strategies, you can maximize profitability and reduce costs while also protecting your brand equity.

Tailored for: Consumer Electronics

Misfits, Criminals and Scammers in the E-Commerce Age: What Your Customers Are Grappling With
Super Session

John Biggs, Editor, TechCrunch Gadgets

Biggs will take a balanced look at the hacking cases that have made the news in the past few years, the people behind them, and the legislation currently in process regarding hacking, reverse-engineering, cracking, and other key issues that are impacting the world e-commerce market. As consumers become increasingly wired, hackers and scammers continue to strike quickly and with disastrous results. These stories and follow-ups are a fascinating insight into the modern threats consumers face when shopping online now and in the future and what both consumers and the companies they are doing business with need to know.

Tailored for: All

Using Social Media to Improve Email Marketing Effectiveness
E-Marketing

Ryan Phelan, Vice President of Strategic Services, BlueHornet Networks

If your company is looking at ways to shift budget from other marketing channels toward social media, be careful not to make either/or decisions that could adversely affect overall business success. Today’s leading brands recognize that email marketing can act as an effective conduit to achieve better performance across traditional and emerging channels—especially social media. You will learn about why email is more important than ever in the growing social landscape. Walk away from this session with a better understanding of how to use email and social together to drive consumers through the customer lifecycle—from initial acquisition to a lifetime influencer.

Tailored for: All

PS:

Der Autor hat sich am Mittwoch, den 9. Mai 2012 gegenüber der NIV Unit der Consular Section der U.S. Embassy Berlin erklärt und schriftlich verpflichtet, weder heute noch im Verlauf dieser Woche aus den USA zu berichten.


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