IBC 2011 (Mo.)

VON Dr. Wolf SiegertZUM Montag Letzte Bearbeitung: 16. Januar 2015 um 15 Uhr 48 Minuten

 

Hier der Programmablauf mit dem Schwerpunkt 3D, der im Verlauf dieses Tages besucht werden wird.

Title: Delivering 3D to the Audience
Location: Auditorium
Time: 09:00 - 10:30

Chair(s):
Tom
Morrod,
head of TV technology,
Screen Digest,
UNITED KINGDOM

Session Participants:
— Brian
Lenz,
director of product development,
BSkyB,
UNITED KINGDOM
— Robert
Mayson,
president, consumer electronics,
RealD Inc.,
United States
Producer(s):
— Patrick
Von Sychowski,
head of strategy,
Reliance MediaWorks,
United Kingdom

The market for stereo 3D content has moved from large format IMAX exhibition to cinema screens, onto the TV and now onto PCs and portable devices. This is great news for producers who can now distribute their 3D content onto multiple channels but maintaining the quality of the original content requires fine tuning it for each delivery platform and screen size. This session is essential for producers and technicians seeking to master the techniques that enable their 3D content to be presented correctly on all screens and devices. It will suggest best practice for framing and producing with multiple screens in mind, discuss how to work with different delivery formats including varying levels of brightness on reception and how to manage different language versions, content layers, titles and graphic overlays in 3D space.

Title: Stereoscopic 3D- Fixing it in Post
Location: Auditorium
Date: 12 September 2011
Time: 11:00 - 12:30

Chair(s):
Howard
Lukk,
vice president digital production technology,
The Walt Disney Studio,
United States

Session Participants:
— Reid
Burns,
RMW US,
— Rob
Hummel,
president,
Group 47, LLC,
UNITED STATES
Producer(s):
— Patrick
Von Sychowski,
head of strategy,
Reliance MediaWorks,
United Kingdom

The volume of feature films being commissioned in 3D continues to grow yet budgets are tight and time on location is never sufficient. Arguably the greatest risk to producing poor quality 3D and of going over budget is an approach which leaves too much to be rescued in post production. Yet post production technologies and skillsets can also greatly enhance a 3D project if the stereographer’s vision is translated correctly. This session will look at the challenges and pitfalls of producing great 3D content once the project has been shot asking what new skills producers need to take their creation successfully through post. Debate will also turn to the merits, costs and disadvantages of 2D to 3D conversion techniques. We will hear all sides of the argument including the views of creatives, vendors and post producers.

Title: 3D Live at the Big Screen: Movie and Programme Makers Show How it Works in Real Time
Location: Auditorium
Time: 13:30 - 15:00

Session Participants:
— Steve
Schklair,
ceo,
3Ality Digital,
United States

Producer(s):
— Richard
Welsh,
director, digital cinema services,
Dolby Laboratories,
UNITED KINGDOM

Live sports, opera and music concerts in 3D transmitted direct to cinemas are proving to be a popular attraction for audiences. Without the luxury of time or post production to craft each shot, the techniques involved in live productions are always more pressured but the added complexity of 3D mean that few producers have been tempted, or been trusted, to attempt it so far.

Steve Schklair, 3ality Digital Founder and CEO, will speak about integrating 3D automation as a way to significantly lower production costs and enhance production quality. Highlights include Schklair conducting a live demonstration of new technologies that will forever advance and change the look of 3D production. This presentation is a must-see, as Schklair will also share how 3ality Digital’s exciting new announcement made just prior to IBC will shake the 3D industry.

Title: A Glimpse into the Stereoscopic Future
Location: Auditorium
Time: 15:30 - 17:00

Chair(s):
David
Monk,
ceo,
EDCF

Session Participants:
— Howard
Lukk,
vice president digital production technology,
The Walt Disney Studio,
United States
Callum
— Rex Reid,
ceo,
Digicave,
UNITED KINGDOM
— Brian
Lenz,
director of product development,
BSkyB,
UNITED KINGDOM
— Peter
Lude,
senior vp, engineering,
Sony Electronics, Inc,
United States

Producer(s):
David
Monk,
ceo,
EDCF

Stereo 3D may be here today but what can we expect to see on our screens a decade from now? This session asks the innovators of tomorrow to intrigue us with the possibilities they are developing for 3D across cinema, TV, personal media and games. If cinema is to continue to set the pace in 3D, what changes in creative vision will be needed and what new technology such as brighter screen presentations of advances in 3D glasses will emerge to sustain the enthusiasm of cinema goers? Many people believe that 3DTV will only take-off with the arrival of cheap autosteroscopic screens, but when will screens of sufficient quality and affordability come to market? How will the games development community evolve 3D experiences and does 3D projection create new possibilities in the home, the classroom or even in the high-street? Is 3D practical for smart phones and if so when will see the first killer apps in 3D? Tantalizingly, perhaps the future of holographic technology is closer than you think.


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