NAB-Show_2010: Day One

VON Dr. Wolf SiegertZUM Montag Letzte Bearbeitung: 15. Juni 2015 um 09 Uhr 48 Minuten

 

Ueberirdische Gruesse zur Eroeffnung der NAB Show 2010
© all rights reserved

Heute, wo die NAB-Show mit der traditionellen Eröffnung-Zeremonie beginnt, ist alles im Lot [1].

All die kleinen "to do’s" und "don’t do’s" wurden berücksichtigt [2]. Selbst der Platz im Barron-Room im Hilton ist so gewählt, dass er einen direkten Zugang zur Splitt-Box bereit hält - und von dem aus nach dem Ende der Show ein kurzer Sprung ins Pressezentrum reicht, um noch eine der Boxen mit Strom und Laptop-Lines zu bekommen. Und das bedeutet, dass es heute erstmals möglich ist, direkt und online zu publizieren. [3]

Die offizielle Ankündigung liest sich so:

NAB Show Opening

Start your week with this thought-provoking and inspiring look at the leadership role our industry plays in the world today.

NAB President and CEO Gordon H. Smith opens the NAB Show with his first state of the industry address, highlighting the legislative and regulatory challenges and opportunities broadcasters face in the digital age, as well as NAB’s advocacy efforts on behalf of the radio and television businesses. In addition, Smith will address the unique and positive role broadcasters play in every local community across America through their commitment to public service.

Hiroshi Yoshioka, Sony Corporation Executive Deputy President and President of the Consumer Products & Devices Group, delivers the NAB Show keynote. His address will focus on global and U.S. consumer demand for 3D technology and timetable for mainstream adoption. He will further discuss Sony’s “lens to the living room” vision for 3D and share a special 3D presentation including clips from the Masters Golf Tournament and other recent events.

Michael J. Fox, Emmy-Award winning actor and advocate for Parkinson’s disease research, will be honored with the NAB Distinguished Service Award. This award recognizes individuals who have made a significant and lasting contribution to the broadcasting industry.

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Mit seiner Rede hat der neue NAB-Präsident Gordon H. Smith einen fulminanten Auftritt hingelegt, in dem er sich durchaus als der am 18. September 2009 inaugurierte "Neue" zu platzieren wusste und sich doch zugleich als jemand darzustellen verstand, dem das Thema des Rundfunks seit langem am Herzen liegt. [4] [5]

The Official Opening Session Video
© all rights reserved

Auch wenn er ab und zu von den offiziellen Script abgewichen ist - zum Beispiel um mitzuteilen, dass Michael J. Fox ein excelenter Golfspieler sei - so soll hier die für die Öffentlichkeit bereitgestellte Version auch auf dieser Seite zur Kenntnis gebracht werden:

"Thank you and welcome to the NAB Show.

I’m Gordon Smith. And up until the 2008 Obama election tidal wave, I was a two-term Republican senator from the very Democratic state of Oregon. But, as my cousin, the late Morris Udall of Arizona said after losing an important Democratic primary to Jimmy Carter, "The voters have spoken... the bastards!"

And while I would never say that about the voters of Oregon, nevertheless here I am.

Of course another favorite saying of Cousin Mo was that the only cure for political ambition was embalming fluid. But, lest there be any doubt, my ambition is to succeed in the politics of serving America’s broadcasters.

I am very happy to be here indeed.

You may ask why the NAB board would hire a defeated Republican to represent their industry when Democrats control both ends of Pennsylvania Avenue and the agencies in between. Well, for one thing, I’ve always had friends on both sides of the aisle. I’ve found that when people learn your father worked in the Eisenhower Administration and your mother was born into the Democratic political dynasty of Udalls, it’s easy to have friends on both sides.

In fact, one of my closest friends in the Senate was the late Senator Ted Kennedy. We worked very closely together on many issues and in passing a bill that he urged be named after my deceased son, a bill on mental health that was intimately close to my heart.

I think another thing I bring to NAB is an inside view of how government works. Let’s face it, Washington is a mess right now. Will Rogers once observed that, "We cuss Congress and we joke about ’em, but if they weren’t in Washington they’d be doing something somewhere else that might be even worse."

The reality is that since Will Rogers said that . . . the government is everywhere — in the health care, financial, automotive, and agricultural sectors... and of course, in communications. So the broadcasting industry has to keep on its toes, which is why I was hired. I know politics.

And in politics, perception is reality. Unfortunately, the perception of some is that broadcasting is the technology of the past. The days of radio’s Edward R. Murrow reporting from wartime London and TV’s Walter Cronkite influencing the nation from his anchor desk — some think those days are gone. Yes, those days may be in the past, but broadcasting’s vitality and reason for being are not.

Broadcasting is the original wireless technology. We are mobile, and both radio and television are adapting to new technologies and finding new ways to deliver the most popular and important content. That is not the past — that is the future — still.

And here’s the reason I ultimately took this job. I genuinely believe the cause of free, over-the-air broadcasting, with its attendant public obligations, is a just and worthy cause. The values of free and local radio and television — and the public service responsibilities that come with that — are still relevant and vital today, even as a mature technology is being made new again.

And as my mom used to tell me as a boy, "Gordy, the best way to ruin a good story is to tell the other side."

So my job is to tell the other side — our side.

As president of NAB, I’m charged with educating policymakers about the enduring contribution of radio and television to the public good. And I’ve got a great story to tell.

There are many important issues we could discuss today - threats to our revenue, to our advertising streams and to our ability to operate in a free market. But as the old maxim goes, "The mind cannot absorb more than the seat can endure." So I’m going to talk about just three issues that would change radio and television broadcasting as we know it.

First, let’s talk about radio and the fee the recording industry wants to levy on stations when they play music.

It’s what we call a "performance tax." Labels like to call it a "right" or a "royalty," but whatever you call it, it’s basically a bailout of the major recording companies, three of the four largest of which are foreign owned. I think the American people have had enough bailouts.

The economics behind all of this are fascinating. For 80 years, free promotion and free play were the yin and the yang of the music world. Life was in balance. Then a little thing came along called the digital revolution, which the recording industry handled about as well as Louis the 16th handled the French revolution.

Technology chopped the head off the record industry’s business model. So what did the industry do? It began suing people. The problem is that you can’t stop technology with trial lawyers. You know you’re in trouble when the health of your business is reduced to suing teenagers.

And how’s that lawsuit thing been working? Not so great. So now, the recording industry, with desperation in its eye, has decided to bite the hand that feeds it. Who’s hand? Ours. In other words - us.

In short, the RIAA decided radio stations should pay for promoting the record companies’ songs. To fully appreciate the outrageousness of this, recall that just a few decades ago record label representatives were willing to break the law and risk jail time for the economic benefit that radio promotion offers.

The recording industry, of course, says this new fee is about fairness to artists. A statement that would be hilarious if it weren’t so breathtakingly brazen. Under the record labels’ proposal, the record company would get at least 50% of the money; the performer would get 45%; and the background musicians would get 5%.

But if the record company can’t find the performer or the background musicians, it would keep 100% of the money. You know, it’s amazing in the age of Google that the record labels are having a hard time finding artists to whom they owe money. According to one report, the labels had trouble locating the Mormon Tabernacle Choir. Here’s a suggestion: start looking in Utah.

And that’s not the half of it. Look at the case histories. Artists from Benny Goodman to Count Basie, from the Beatles to Pink Floyd, from Cher to Eminem. And new groups I have never heard of routinely sue their record labels for unpaid royalties. One case alone included 300 performers.

Now yes, satellite radio and the Internet do pay a fee for the songs they play. But what we’re talking about here is free, local radio — available to everyone. If you choose to pay to listen to Sirius you won’t hear the local news or weather updates on the Elvis channel.

And you have to ask, can you name a single Grammy winning artist that would be in that position were it not for radio?

The centrifugal forces of modern life are fraying the bonds that tether our citizens to their communities. Broadcasting, however, serves to keep our citizens connected to our communities and gives those communities coherence. That is a public good. And that’s why we will continue to fight the record labels in their attempt to save their business model on the backs of free, local radio.

Now let’s turn to two issues that are paramount to broadcast TV: the great spectrum grab of the new National Broadband Plan and the continuing battle over retransmission consent rights for broadcasters.

Let me first say that I applaud FCC Chairman Genachowski for the truly comprehensive effort he made to meet Congress’ request for a broadband plan. We all want a plan that will help America move into a bright communications future. And broadcasters are willing to help.

We agree that broadband is good for America. And we also know that broadcasting is good for America. We want to see a bright future for both.

Our concern is that the broadband plan would yank away more than one third of the spectrum used for TV broadcasting so that wireless broadband companies can have more.

Now, broadcasters just spent $15 billion to meet the government-mandated transition to digital; the government, incidentally, spent another $2 to 3 billion to ensure a smooth switch for viewers. In fact, American consumers have spent untold billions swapping out analog TV sets for HDTV sets in detrimental reliance upon the urging of the United States Congress.

In that transition, we gave back more than a quarter of the TV spectrum, which the government then auctioned off to broadband companies. And they haven’t even started to use it yet. Unfortunately, this plan appears to be an example of unnecessary government intervention when technology in the marketplace is already working through the issue.

And if history is a teacher, industry innovation solves issues far better and far faster than government.

Remember the 1996 Telecom Act? The ink was barely dry before it was substantially outdated due to technological advancements. The National Broadband Plan took a year and a half, and over $20 million, to draft. Imagine all the innovation that took place while the plan was being drafted.

With the many advancements coming to wireless that use spectrum more efficiently, you have to ask, what makes this spectrum grab — and the disruption and loss of innovation it would cause — really necessary?

You know, when our son, Garrett, was in kindergarten, he and I went to a Monday Night Football game in Seattle. It’s one of my fondest memories.

While we were there, I needed some cash, so we went to an ATM machine, inserted the card, punched in some numbers and out came the cash.

While walking away and putting the cash in my wallet, Garrett began tugging on my shirtsleeve and asking, "Daddy, don’t you want to try it again? We’re getting rich here!"

Broadcasting is not an ATM that can keep spitting out spectrum. There is a minimum we need in order to be viable for the future, and to sustain the enduring value of free and local television.

If there is a broadband problem, we volunteer to help solve it. But let’s make sure we do it right. Let’s first get a comprehensive inventory of unused spectrum, as key lawmakers have suggested. Let’s explore whether digital compression technologies and other innovations can solve this alleged spectrum shortage, without forcing broadcasters off the air.

As broadcasters, we were prepared to embrace an FCC broadband plan that was truly voluntary. But how voluntary is it when the plan says, and I quote:

"The government’s ability to reclaim, clear and re-auction spectrum is the ultimate backstop against market failure and is an appropriate tool when a voluntary process stalls entirely."

This sounds about as voluntary as Marlon Brando saying in the Godfather that he wanted either the guy’s signature or his brains on the contract.

Moreover, the broadband plan doesn’t fully take into account the unparalleled lifeline service that broadcasters provide in times of crisis.

Make no mistake: this matter is one of homeland security. During times of emergencies, there is no way that cell phone and broadband networks will ever be as reliable as broadcasting in terms of delivering timely and accurate information to the masses.

Indeed, having DTV receivers in mobile devices - along with FM radio capability in cell phones — would help to make America safer. These advancements demonstrate broadcasting’s ability to adapt to changes in the marketplace.

The sad truth is that the people who would be most hurt by the new broadband plan are the disadvantaged and the elderly. Fifteen percent of households rely exclusively on free, over the air television. And that number appears to be growing, post DTV transition.

We’re hearing anecdotal stories across America of people disconnecting cable and satellite services because of all the free digital and HD broadcast channels you receive with just an antenna.

Another thing. As you know, broadcasting is regulated to observe community standards of decency. Broadband is not. The unpleasant truth is that the Internet is rampant with lewd and degrading material.

Here is the half-facetious irony: if broadcasting loses spectrum and grandma’s new HDTV is rendered useless, at least she will have the consolation of knowing her grandson can get lewd material instantaneously on his cell phone.

To put it simply, this spectrum reallocation is bad for consumers and bad for broadcasters. It’s not voluntary as originally advertised. Both broadcast and broadband are agents of change.

Technological and market conditions permit broadcast television to thrive alongside expanded broadband. Broadcasters will work to ensure that broadband gaps are addressed, but we’ll also work to make sure that free and local television are available to everyone.

Now, let’s turn to another issue of substantial importance to our organization: the continuing battle over retransmission consent rights for broadcasters.

NAB has taken the lead with our network partners to ensure that policymakers understand that the fair and market-based retransmission consent process is working just as Congress intended.

The reality is this: broadcasters create the most compelling and most popular programming on television. Our programming provides real value to our pay TV partners, and we deserve fair compensation for providing cable and satellite viewers with programs like The Olympics, The Super Bowl, "American Idol" and "Lost."

But pay TV doesn’t want to compensate us - despite the fact that our content is the backbone of every pay TV package sold. And can you believe this? Cable representatives are now trying to position themselves as consumer friendly on Capitol Hill. That’s right - the cable guy as the consumer advocate! Folks, you just can’t make this stuff up.

Through aggressive advocacy at the commission and on the Hill, NAB is committed to ensuring that broadcasters can continue our legacy of service to the American public. No matter what others may say, understand this: Broadcasting is a cornerstone of our democracy. Consider presidential debates, the coverage of natural disasters and other emergency information like Amber Alerts and the local news.

We are America’s free, local broadcasters. And we serve our communities each and every day. This is our greatest strength and our enduring value.

Broadcasting is evolving right before our eyes, and we have the incredible opportunity to shape its path.

And while I am new to this job, I am not new to the issues this industry faces. I am not new to the values it represents.

The values that underpin broadcasting are still essential to the American people and to our democracy. What broadcasters do for a living is also something they do for this country.

And so, in closing, let me quote Teddy Roosevelt who said, "Far and away, the best prize life has to offer is the chance to work hard at work worth doing."

Ladies and gentlemen, the work of the National Association of Broadcasters is worth doing, and we must do it together --- united. We need you to help us advocate for this great industry, not just in Washington, but all across America.

Let us realize the power of broadcasting and our impact on the American public. Let us continue educating, informing and entertaining our local communities. Let us embrace the digital future and all of its great opportunities.

I am very proud to be part of this industry, and I will work my heart out for you.

Thank you very much."

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Ab 14:30 Uhr gibt es im Raum S222 eine Gesprächrunde zum Thema:

Augmented Reality: Entertainment Meets Ubiquitous Computing

Produced in association with the Academy of Television Arts and Sciences Foundation

Augmented reality (AR), mixed reality (MR) and alternate reality games (ARG) are opening the door to new forms of entertainment by dissolving the boundaries between the real and the virtual. Movie logos are launching online video games; smart phones editorializing camera views with pertinent information; and theme park rides blending live action and computer-sourced imagery. What are today’s most exciting AR, MR and ARG projects and how do they use interactivity, location and graphics to build an immersive, cross-media experience? What challenges did the designers’ face developing and realizing their vision? Leaders in AR, MR and ARG talk about their work remixing reality and how it might impact our definition of entertainment in the future.

Moderator:
Seth Shapiro New Amsterdam Media

Panelists:

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Bruno Uzzan, CEO & Co‐Founder, Total Immersion
Chetan Damani, Founder and CEO, acrossair
Gene Becker, Managing Director, Lightning Laboratories
Joe Garlington, Creative Vice President, Interactive Projects, Walt Disney Imagineering
Rebecca Allen, Director, Nokia Research Center

Und gleich darauf empfhielt sich das folgende Programm im Raum N234:

Taming the Wild Wild West of Digital Filmmaking, Alpha to Omega

Produced in association with American Society of Cinematographers

How do you go about selecting the right digital tools to translate the director’s intent to the screen? What are the options for managing colorspace and how can you insure the DP’s vision is ultimately seen? What is the best way to design an effective and efficient digital pipeline all the way through post and what is the roll of testing? And, what are the most common and costly workflow sinkholes and how can you avoid them? Leading filmmakers examine how best to tame the Wild Wild West of digital filmmaking, using real world experiences.

Moderator:

Jon Witmer, Associate Editor, American Cinematographer

Panelists:

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Bryan Hirota, VFX Supervisor, Prime Focus
Daryn Okada ASC, Director of Photography, American Society of Cinematographers
Dave Cole, Digital Colorist, Laser Pacific
Mark Herman, Visual Effects Editor
Mike Inchalik, Executive Vice President , Lowry Digital

Zu beiden Veranstaltungen gäbe es allerlei zu bemerken. So interessant aber die Diskussion um den erweiterten Realitätsbegriff auch war, so weitreichend die Projektionen, die aus diesem Anlass in die Zukunft gewagt wurden [6], die hier zuletzt genannte Veranstaltung war einer der heimlichen Höhepunkte dieser Show.

Eigentlich unverständlich, warum nicht ein solcher Dialog wie der hier geführte im Rahmen des Digital Cinema Summit geführt worden ist. Wenn es schon darum geht über die "nuts’n bolds" der digitalen Kino-Produktion zu reden, dann aber richtig, konkret, am Fall bezogen und vor allem ohne falsche Scham vor den Eingeständnis, Fehler gemacht zu haben.

Besonders hilfreich war an diesem Punkt die Diskretion des Moderators. Das mag auch daran gelegen haben, dass er erst sehr kurzfristig dazubestellt worden sei, wie er im Vier-Augen-Gespräch danach selber berichtete, aber seine Zurückhaltung trat der Diskussion unter diesen Fachleuten gut. Sie kamen - im besten Sinne eines solchen Dialoges - vom "Hütchen aufs Stöckchen" und fanden zu jedem Werkstattbericht eines der Kollegen immer gleich Zusatzinfos, Anregungen und Verweise auf eigene Erfahrungen, mit denen das jeweilige Einzelbeispiel in den Zusammenhang der allgemeinen Produktionslandschaft gestellt wurde.

Das Motte eines der Publikationen des Heise-Verlages, dass es manchmal ganz gut sei, wenn nicht alle immer gleich alles verstehen würden, war in diesem Falle auch für den Bereich der Filmproduktion angebracht. Dass man eine solche Gesprächsrunde nicht als eines der "Event Highlights" mit angekündigt hat, mag dabei ja noch wegen der hohen Fachkompetenz der Teilnehmer und der daraus resultierende Grad an Vorkenntnissen, der von den Besuchern verlangt wird, ja durchaus angehen. Dennoch: Alles was sich in den letzten Jahren die DCI und SMPTE ausgedacht hatten wurde hier in Reinkultur aus der Sicher der Umsetzer heraus besprochen, in einem Vokabular, das vor fünf Jahren sich noch nicht einmal jemand ausgedacht hatte.

Was auch immer über die Zukunft des 3D-Kinos behauptet werden wird, diese Session zeigte, dass die digitale Film- und TV-Produktion heute Standard ist - auch wenn es derzeit mehr denn je darum geht darüber zu sprechen, welche dieser neuen Standards jeweils wann zur Anwendung kommen soll(t)en, wo solche Standards noch fehlen - und wo der Film als Film nach wie vor seine Rolle spielen wird.

Und diese im direkten Sinne des Wortes: nämlich bei der Archivierung. Wenn es nicht möglich sei, die drei digitalen Master in den drei Farben rot, grün und blau getrennt auf Platte zu speichern, getrennt aufzubewahren und alle 10 Jahre auf ein neues Trägermedium umzuspielen, sei nach wie vor der Film das besten Mittel zur Langzeitspeicherung. Und das, wohlwissend, dass ein solcher von einem Digital Intermediate gezogenen Träger nicht mehr die gleiche Qualität wiedergeben könne, wie es mit einem analogen Master früher möglich gewesen sei.

Anmerkungen

[1What a difference 4 days make:

1. Am Tag der Ankunft bis zum späten Abend auf den Beinen geblieben - und damit die zweite Nacht, nachdem die letzte Nacht in Deutschland ebenfalls im Büro mit Arbeit belegt war.

2. In der Nacht der Ankunft in Las Vegas nach einem der traditionellen Staus auf dem Weg über Pasadena, CA auf der Interstate 15 ohne Koffer im Hotel in Jean angekommen - mit einem "nap" auf der Autobahn um nicht vor Übermüdung unter die Räder eines der Riesenlaster zu gelangen.

3. In der Nacht zum Sonntag von Versuchen überrascht, die Durchgangstür zum Nachbarraum in der Hotel-Suite zu öffnen, von Nachbarn, die - Gott sei Dank - nur eine Nacht an diesem Ort verbringen sollten.

4. In der Nacht zum Montag: endlich erstmals durchgeschlafen und zur rechten Zeit aufgewacht, nachdem der Abend zusammen mit einem Freund im Hilton Hotel verbracht wurde und erstmals ein richtig gutes Essen serviert wurde...

[2Es gelang sogar einen Parkplatz auf dem Grundstück des Hilton-Hotels zu bekommen, nachdem bereits am Wochenende dem Autor eine neue Players’ Card ausgestellt wurde. Samt Spielgutscheinen im Wert von $ 20 und mehr, die gerne an jeden der LeserInnen, die diesen Bericht lesen und sich derzeit ebenfalls in Las Vegas aufhalten, weitergereicht werden. WS.

[3Aber auch damit braucht es Zeit. Denn, kaum hier angekommen, klopfen einem alte gute Bekannte auf die Schulter und es kommt zu einer herzlichen Begrüssung, die alsbald in tiefergehende Gespräche mündete: Ja, es sei auch ihr Eindruck, dass sich derzeit nicht nur die Industrie, sondern auch die "Volksseele" - oder wie immer man die Ausdruck "peoples’ minds" übersetzten will - auf den auch hier angesagten Paradigmenwechsel einzustellen scheint. Nicht nur von analog nach digital, sondern auch von einer Super-Nation zu einer selbst-bewussteren Einstellung zur Lage der Nation, die um die aktuellen Herausforderungen - und ihre Schwächen - weiss.

[4"Protecting the Future of Broadcasting" - mit diesem Motto zu werben bedeutet, sich sogleich als nach vorne gewandt darzustellen und dennoch das oft tradierte Sicherheitsdenken der Mitglieder mit zu reflektieren.

[5Umso erstaunlicher, dass letztendlich von der Pressestelle die bereits vom neuen NAB-Präsidenten für Donnerstag zugesagte Gesprächsanfrage letztendlich nicht zu Wege gebracht wurde. Siehe dazu auch den Bericht vom letzten Tag der Veranstaltung.

[6Hierzu wird später noch ein kurzer Clip eingestellt werden, falls die Rechte haben geklärt werden können.


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