Bereits am Tag zuvor ist über die Vorgeschichte berichtet worden, wie es zur Teilnahmen an diesem Digital Switchover Event im Copthorne Tara [1] gekommen ist.
Daher an dieser Stelle gleich die CONFERENCE AGENDA des zweiten Tages:
08.50 Introductory Speech and Speed Networking - Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting
Chaired by:
– Toby Russell, Chief Executive Officer, 3Vision
GLOBAL SWITCHOVER TRENDS AND FORECASTS
09.00 Global Switchover Trends and Forecasts
– Simon Murray, Principal Analyst - Media, Informa Telecoms and Media, UK
KEYNOTE SESSION: HOW IS THE DIGITAL SWITCHOVER AFFECTING OTHER DIGITAL PLAYERS?
09.30 Keynote: Creating an Addressable Market For Free-Sat Services: How Can Satellite Help Provide Universal Digital Coverage and Value?
– Emma Scott, CEO, Freesat, UK
10.00 Keynote: [How] Can Pay-TV Utilise Digital Switch to Its Advantage?
– Linda Jensen, CEO, HBO Central Europe, Hungary
10.30 What is the Impact of Switchover on Cable Operators?
– Nuno Cintra Torres, Director, Strategy, ZON Conteúdos, Portugal
11.30 The Digital Switchover and Dividend - An Operators’ Perspective
– Fabien Migneret, Senior Manager, Spectrum, France Telecom Orange, France
12.00 Interactive! Panel Discussion: Making The Case For Total Switch-Off
— Does Europe need to commit to firm switchover dates for all i platforms?
— Commercial strategies for accelerating digital uptake without mandatory switch-off dates
— What are the stumbling blocks for total switch-off? What are cable and
satellite operators’ concerns?
– Emma Scott, CEO, Freesat, UK
– Andy Baker, Director, BT Vision, UK
– Angelo Pettazzi, Mediaset Member of the Digital Transition Regional Task Forces
NEXT GENERATION STRATEGIES FOR A SUSTAINABLE DIGITAL SWITCH STRATEGY
12.45 No More Dumb Box: Evaluating The Case For Hybrid
– Jon Piesing, Acting Chairman, HBBtv Consortium, UK
14.15 No More Dumb Box: Evaluating The Case For Hybrid
– Paul Bristow, Vice-President of Strategy, ADB, UK
14.45 Interactive! Panel Discussion: Which Next Generation Technologies Will Shape The Broadcasting World Post-Switchover? Horizon Gazing For 2012-2015
— What is the case for DVB-T2?
— Which countries are set to follow the UK’s lead in deploying DVB-T2?
— What new technologies will emerge post-switchover?
— What will be the impact of DVB-T2 and hybrid IP becoming standard
features?
— Who are likely to be the winners and losers?
— What new business models will be enabled?
– Richard Lindsay-Davies, Director General, Digital TV Group, UK
– Nick Wells, Principal Technologist at BBC Future Media & Technology, BBC, UK
– Nuno Cintra Torres, Director, Strategy, ZON Conteúdos, Portugal
– Andrew Glasspool, Managing Partner, Farncombe Consulting Group, UK
– David Cutts, IMPALA, International MHEG Promotion Alliance, UK
16.00 Germany: Developments in The Pioneer Digital Switch Over Country Industry Interview with TDF
– Dr. Wolf Siegert, Director, IRIS Media, Germany
– Bernd Heimermann, Head of Market Launch Digital Terrestrial Television, MEDIA BROADCAST, TDF Group, Germany
16.30 Review of Finland’s Progress Towards DVB-T2
– Tauno Aijala, Senior Advisor, DTT Helpdesk, Finland
17.00 Towards Ubiquitous Digital Radio
– Hossein Yassaie, CEO, Imagination Technology, UK