Preview: Digital Switchover Strategies (II)

VON Dr. Wolf SiegertZUM Mittwoch Letzte Bearbeitung: 16. Januar 2015 um 00 Uhr 19 Minuten

 

Bereits am Tag zuvor ist über die Vorgeschichte berichtet worden, wie es zur Teilnahmen an diesem Digital Switchover Event im Copthorne Tara [1] gekommen ist.

Daher an dieser Stelle gleich die CONFERENCE AGENDA des zweiten Tages:

08.50 Introductory Speech and Speed Networking - Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting
Chaired by:
- Toby Russell, Chief Executive Officer, 3Vision

GLOBAL SWITCHOVER TRENDS AND FORECASTS

09.00 Global Switchover Trends and Forecasts
- Simon Murray, Principal Analyst - Media, Informa Telecoms and Media, UK

KEYNOTE SESSION: HOW IS THE DIGITAL SWITCHOVER AFFECTING OTHER DIGITAL PLAYERS?

09.30 Keynote: Creating an Addressable Market For Free-Sat Services: How Can Satellite Help Provide Universal Digital Coverage and Value?
- Emma Scott, CEO, Freesat, UK

10.00 Keynote: [How] Can Pay-TV Utilise Digital Switch to Its Advantage?
- Linda Jensen, CEO, HBO Central Europe, Hungary

10.30 What is the Impact of Switchover on Cable Operators?
- Nuno Cintra Torres, Director, Strategy, ZON Conteúdos, Portugal

11.30 The Digital Switchover and Dividend - An Operators’ Perspective
- Fabien Migneret, Senior Manager, Spectrum, France Telecom Orange, France

12.00 Interactive! Panel Discussion: Making The Case For Total Switch-Off
— Does Europe need to commit to firm switchover dates for all i platforms?
— Commercial strategies for accelerating digital uptake without mandatory switch-off dates
— What are the stumbling blocks for total switch-off? What are cable and
satellite operators’ concerns?
- Emma Scott, CEO, Freesat, UK
- Andy Baker, Director, BT Vision, UK
- Angelo Pettazzi, Mediaset Member of the Digital Transition Regional Task Forces

NEXT GENERATION STRATEGIES FOR A SUSTAINABLE DIGITAL SWITCH STRATEGY

12.45 No More Dumb Box: Evaluating The Case For Hybrid
- Jon Piesing, Acting Chairman, HBBtv Consortium, UK

14.15 No More Dumb Box: Evaluating The Case For Hybrid
- Paul Bristow, Vice-President of Strategy, ADB, UK

14.45 Interactive! Panel Discussion: Which Next Generation Technologies Will Shape The Broadcasting World Post-Switchover? Horizon Gazing For 2012-2015
— What is the case for DVB-T2?
— Which countries are set to follow the UK’s lead in deploying DVB-T2?
— What new technologies will emerge post-switchover?
— What will be the impact of DVB-T2 and hybrid IP becoming standard
features?
— Who are likely to be the winners and losers?
— What new business models will be enabled?
- Richard Lindsay-Davies, Director General, Digital TV Group, UK
- Nick Wells, Principal Technologist at BBC Future Media & Technology, BBC, UK
- Nuno Cintra Torres, Director, Strategy, ZON Conteúdos, Portugal
- Andrew Glasspool, Managing Partner, Farncombe Consulting Group, UK
- David Cutts, IMPALA, International MHEG Promotion Alliance, UK

16.00 Germany: Developments in The Pioneer Digital Switch Over Country Industry Interview with TDF
- Dr. Wolf Siegert, Director, IRIS Media, Germany
- Bernd Heimermann, Head of Market Launch Digital Terrestrial Television, MEDIA BROADCAST, TDF Group, Germany

16.30 Review of Finland’s Progress Towards DVB-T2
- Tauno Aijala, Senior Advisor, DTT Helpdesk, Finland

17.00 Towards Ubiquitous Digital Radio
- Hossein Yassaie, CEO, Imagination Technology, UK

Anmerkungen

[1London Kensington, Scarsdale Place,
Kensington London,
UK
W8 5SR
Tel: +44 (0)20 7937 7211
Fax: +44 (0)20 7937 7100


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