Preview: Digital Switchover Strategies

VON Dr. Wolf SiegertZUM Dienstag Letzte Bearbeitung: 16. Januar 2015 um 00 Uhr 19 Minuten

 

Mehr zu dieser Veranstaltungen unter:

www.digitalswitchoverevent.com/conference/

Als Sprecher werden am 7. Januar 2010 die folgenden hier aufgeführten Personen von den folgenden Einrichtungen genannt:

# Roberto Ercole, Director of Spectrum Regulation, GSMA, UK
# Linda Jensen, CEO, HBO Central Europe
# Dimitar Radev, CEO, CableTel
# Jorgen Nilsson, Managing Director, DTT Helpdesk Project, TV Plus, Finland
# David Scott, CEO, Digital UK
# Richard Lindsay-Davies, Director-General, Digital TV Group, UK
# Simon Murray, Principal Analyst - Media, Informa Telecoms and Media, UK
# Danielle Nagler, Head of HDTV, BBC, UK
# Pearse O’Donohue, Head of Unit, Radio Spectrum Policy, DG Information Society & Media, European Commission
# Barry Flynn, Principal Consultant, Farncombe Technology Ltd, UK
# Tauno Aijala, Senior Advisor, DTT Helpdesk, Finland
# Ivan Omelianiuk, General Director, Kvant-Efir Ltd
# Emma Scott, CEO, Freesat
# Andres Joessa, Chairman of the Council, Estonian Public Broadcasting Council, Estonia
# Ilse Howling, Managing Director, Freeview, UK
# David Cutts, IMPALA, International MHEG Promotion Alliance

... also kein einziger Sprecher / keine einzige Sprecherin aus Deutschland, dem "Mutterland der Analog-Digital-Transfer-Strategie".

Dabei liegen die Digitalisierungsberichte der Landesmedienanstalten der letzten Jahre auch in englischer Sprache vor [1]. Und der des Jahres 2009 kann auch hier an dieser Stelle

PDF - 4.3 MB
Digitalisierungsbericht 2009 Englisch

als PDF aufgerufen werden.

ZWEI WOCHEN SPÄTER und diese Feststellung ist zu korrigieren: der Autor ist als Chair zur Teilnahme an dieser Veranstaltung eingeladen, auf der ein weiterer deutscher Vertreter der Media Broadcast über die Geschichte, die Geschicke und die Zukunft von digitalen Strategien im Broadcast-Umfeld berichten wird.

Für diese Veranstaltung wurde das nochfolgend zitierte Profil geschrieben:

Wolf is a pioneer in implementing digital follow-up strategies for the analogue world.

He started as early as the first ISDN networks in France, in Germany and then all over Europe (France Télécom, Deutsche Bundespost, EC DGX, EIUF  [2]) in the mid 80, he invented the first interactive TV-Show for the German broadcaster ARD (at the IFA [3] - Show in 1989), implemented the first digital databanks for French picture agencies (Gamma, Sigma, Tribun), established the first international commercial picture retrieval system for the German publishers (BURDA: Focus) … since the late 90 he was engaged to design the roadmap for the world’s first Direct TV implementation in Berlin (mabb [4] DVB-T-trial & role out) in 2003 and in 2006 he became famous for his first live on-air radio show out of a flying airplane (Lufthansa, rbb  [5] ).

In 2005 he became President of the German Chapter of the Digital Cinema Society. Since 2006 he was engaged by German state institutions to support and evaluate digital strategies in the film- and media-development and business (Fraunhofer, Land of Ideas, BMWI [6] ). Since 2007 he is on the board of the Berlin based chapter of the German Journalist Union (DJV  [7] - Berlin), in charge of online strategies in digital publishing (as a recognition of his work as founder and editor-in-chief his online Journal called “DaybyDay” ISSN 1860-2967”).

The British BBC audience may recall his name as the one and only non UK-based adjudicator in the first European audience based quiz-show “Going for Gold” (by Reg Grundy with Henry Kelly).


PS.

Unglaublich, aber wahr: die erste eigene Buchpublikation zu diesem Themen(um)feld geht bereits auf das Jahr 2002 zurück und wurde damals gemeinsam mit J.-C. Bisenius in deutscher UND in englischer Sprache unter den folgenden Titeln bei Vistas in Berlin veröffentlicht [8]

Mobile Dienste in digitalen Rundfunk- und Telekommunikationsnetzen.
Analysen & Perspektiven.

Multi Media Mobile. Mobile Services in Digital Broadcasting and Telecommunications Networks. Analyses & Perspectives.

Wenngleich auch die meisten Daten aus dieser Publikation heute keine grosse Relevanz mehr haben: Umso interessanter, dass die schon damals angesprochenen Perspektiven und Entwicklungsmöglichkeiten an vielen Punkten heute immer noch relevant sind.

WS.


Hier nun die CONFERENCE AGENDA des ersten Tages:

08.50 Introductory Speech and Speed Networking - Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting

KEYNOTE SESSION: EVALUATING USAGE OF THE DIGITAL DIVIDEND

09.00 Chair Introduction: Life After Switchover
- Simon Murray, Principal Analyst - Media, Informa Telecoms and Media, UK

09.10 Keynote: Opportunities and Challenges From the Digital Dividend
- Philippe Lefebvre, DG Information Society & Media, European Commission, Belgium

09.40 Keynote: Hybrid TV - unlocking the power of connected TV
- Richard Halton, Programme Director for Project Canvas, BBC Future Media & Technology, UK

10.10 Keynote: What Spectrum Opportunity Does The Digital Dividend Hold For Mobile Operators?
- Roberto Ercole, Director of Spectrum Regulation, GSMA, UK

10.40 Interactive! Panel Discussion: Who Will Reap the Rewards of the Digital Dividend? Whose Spectrum Is It Anyway?
— Reconciling the interests of broadcasters, mobile operators, emergency
services and cable operators - an impossible prospect?
— Economic benefit vs social impact - what is the right way to measure "value"
- Matthew Conway, Director of Operations, Spectrum Policy Group, Ofcom, UK
- Jorgen Nilsson, Managing Director, DTT Helpdesk Project, TV Plus, Finland
- Jamie Greene, Head of Business Development, Canis Media, UK
- Philippe Lefebvre, DG Information Society & Media, European Commission, Belgium
- Roberto Ercole, Director of Spectrum Regulation, GSMA, UK

REGIONAL ANALYSIS OF DIGITAL SWITCHOVER

11.50 Keynote Review of the Digital UK Switchover Landscape
- David Scott, CEO, Digital UK

12.20 Case Study W.E: Region Experiencing The Switch Now
- Ignacio Leon, Director of Communication, Spanish Office, DTT Switchover, Spain

14.00 Case Study CEE: Region Experiencing The Switch Now
- Andres Jõesaar, Chairman of the Council, Estonian Public Broadcasting Council, Estonia

14.30 Global Impacts: How Has Digital Switchover Survived/Thrived During the Recession?
- Ivan Omelianiuk, General Director, Kvant-Efir Ltd, Ukraine

15.00 HDTV on DTT, a Pending Issue
- Pere Vila, Director of Planning and Technological Innovation, Radio Televisión Española Corporation, Spain

EMBRACING CHANGE: CREATING A POSITIVE CONSUMER IMAGE FOR
SWITCHOVER

16.00 Focus: The Importance of HDTV to DTT
- Danielle Nagler, Head of HDTV, BBC, UK

16.30 Promoting the Value of Digital TV
- Ilse Howling, Managing Director, Freeview, UK

17.00 Interactive! Panel Discussion: How Can Vulnerable Viewer Groups Be Best Supported? Elderly, poor and geographically remote viewers are two of the major demographics vulnerable during digital switchover: how have local and even international groups worked to support them? This panel discussion looks at best practices for mitigating anxiety in the consumer.
- Tauno Aijala, Senior Advisor, DTT Helpdesk, Finland
- Wilf White, Director of Policy, Switchover Help Scheme, UK
- Andres Jõesaar, Chairman of the Council, Estonian Public Broadcasting Council, Estonia
- Bernard Pauchon, Chairman of Task Force on Digital Dividend and Future of Digital TV Platform, DIGITAG, VP Global Media, TDF, France

Anmerkungen

[1Siehe: www.alm.de/126.html.

[2= European ISDN User Forum

[3= Internationale Funk-Ausstellung

[4= Medienanstalt Berlin Brandenburg

[5= Radio Berlin Brandenburg

[6= Bundesminister für Wirtschaft und Technologie

[7= Deutscher Journalisten Verband

[8Siehe auch: article 349.


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