NAB ERC (Di.)

VON Dr. Wolf SiegertZUM Dienstag Letzte Bearbeitung: 15. Januar 2015 um 17 Uhr 26 Minuten

 

Bericht vom Dienstag, den 6. November 2007, dem zweiten Tag der NAB European Radio Conference in Barcelona, Katalonien, Spanien im ARTS-Barcelona Hotel.

Das Geschehen des Tages ist bis zum Mittag in die folgenden thematischen Gruppen aufgeteilt:

Programming

CREATING NEW, LOW-COST CONTENT FOR RATINGS AND REVENUE
Time: Tuesday, 9.30 – 10.30
Speakers: Keri Jones, Director Radio Scilly; Jason Bryant, CEO Town and Country Broadcasting UK, John Ryan, Managing Editor, BBC Radio Manchester

In 2007, commercial radio stations in Europe, especially those with state-funded or commercial-free competitors, have to find new ways to attract and retain listeners and advertising clients. In addition to fighting off well-resourced public broadcasters, many commercial radio stations are finding that their listeners are being targeted by new technologies and services that aim to draw them away from radio.

This session will offer practical examples on how to create content that your listeners want and can only get from or through your radio station. It will help you stay ahead in your market. We’ll share examples of great content that clients and listeners love. We’ll show you how to extend your brand by repackaging this content for additional products and services and how we’ve created this content at marginal additional cost.

THE IMPACT OF LATIN MUSIC WORLDWIDE
Time: Tuesday, 10.40 – 11.40
Speakers: Harold Austin, Broadcast Architecture
Panelists: Bob Perry, Consultant

Without a doubt, Latin music is exploding across the globe. This growth is evidenced whether you look at record sales, radio airplay, concert tours, or the Internet. From Shakira and Maná to Juanes, Luis Miguel, Amaral, and many other artists, this music has crossed boundaries and language barriers like never before. Statistics will be presented from research studies conducted across Latin America, the U.S., and Europe. These figures will not only provide the audience with measurable evidence as to the popularity of this music, but they will also provide insight as to where Latin music is today and where it’s heading tomorrow.

HOW DO YOU TURN YOUR LISTENERS INTO "BRAND AMBASSADORS"?
Time: Tuesday, 12.00 – 13.00
Speakers: Kevin Cassidy, Strategic Radio Solutions
Panelists: Liam Thompson, Communicorp, Steve King, Emap Radio, Sam Zniber, Lagardere Active Radio International

You might be surprised to learn how many of your radio station’s core listeners are not passionate about your radio station, even though it is the station they listen to most! To build a stronger brand, radio needs to create a better brand experience, use the right messaging, and apply new technologies that help deepen connections with listeners. This panel features superstars of branding, radio programming, and new technologies from Europe and the US who will share ways on how you can advance your core listeners from ’Brand Convertibles’ to ’Brand Ambassadors.’

Management

DEVELOPING YOUR ON–AIR PERSONALITIES
Time: Tuesday, 9.30 – 10.30
Speaker: Valerie Geller

Everyone Can Improve!
For programme directors, on–air personalities, and managers! In this workshop session led by international broadcast consultant and author Valerie Geller, you will learn "actionable" proven methodologies and techniques to find, train, and develop new on–air talent. Help your managers "polish the diamonds" to benefit the more established, older, or longer term on–air personalities. The goal and result of talent development is to increase your audience ratings.

COPYRIGHTS IN THE DIGITAL ERA
Time: Tuesday, 10.40 – 11.40
Moderator: Alfonso Ruiz de Assín
Speakers: Jenaro González del Yerro, Director General Radio Popular S.A.; Alfredo García Arruga, Legal Director, Cadena SER; Javier Trujillo San José, Director Radio and Cable, Sociedad General de Autores de España-SGAE

Analogue commercial radio stations are important contributors of resources to management firms. Nevertheless, there are differences in the interpretation of concrete matters. One issue is that payments are based on the advertising billing of the stations, instead of being based on the amount of repertoire that each of them uses. Another issue is the continuing proliferation of new management firms and new rights, which makes it difficult to establish standard policies and business plans. Radio broadcasters request making only one payment through what has been called the “unique little window”, and that it be afterwards that the management firms distribute the earnings among themselves. Along with all this come a few questions. How will the digitalization of radio affect its relationships with authors, artists, interpreters, and executants…? Will the forthcoming digital radio require new licenses and yield new rights…? Is terrestrial transmission or the transmission of radio signals via satellite the same as radio over the Internet, and in the latter, is simulcasting the same as the transmission of programs only over the Internet…? What is the point of view of radio broadcasters and the management firms with respect to all this?

WHAT HAPPENS TO YOUR AUDIENCE: DEEPER INSIGHTS FROM ELECTRONIC AUDIENCE MEASUREMENT
Time: Tuesday. 12.00 – 13.00
Speakers: Warren Kurtzman, Coleman; John Mönninghoff, Coleman; Brad Bedford, Arbitron

As electronic audience measurement is introduced in more markets and countries, it is vital for radio broadcasters to use it as a tool to offer content that listeners respond positively to and to help advertisers get maximum results from our medium. This session will help attendees do just that, as Arbitron, Coleman and Media Monitors will share findings from a series of studies based on the personal people meter (PPM) service currently rolling out in the United States. Join Coleman’s John Mönninghoff and Warren Kurtzman and Arbitron’s Brad Bedford to learn about the impact commercials, new music and features have on radio listening levels.

Sales/Marketing

HOW TO MARKET TIMESHIFT IN RADIO – IT’S REALLY HAPPENING!
Time: Tuesday, 9.30 – 10.30
Speakers: Rebecka Ioannidis Lindberg, Swedish Radio, Andreas Engstrand, Forsman & Bodenfors Advertising Agency

The idea of radio is changing with the concept of timeshift. Suddenly you can really choose for yourself where and when to take in the content. But how do you convey this fact to your audience? In this session, public broadcaster Swedish Radio will share a most successful way of doing so. Through three integrated marketing campaigns Swedish Radio has managed to show listeners the benefit of timeshift.

The tools are attractive design, smart function, and letting listeners personalize the brand. By coming you will learn more about how to reach young people with new services in order to change their radio habits, how to make the concept of web radio stronger, how to build awareness, how to accommodate and increase the audience, and how to make web radio part of the listeners’ identity.

IMPROVING AUDIENCE DATA TO IMPROVE BUSINESS RESULTS -
THE CATALAN CASE
Tuesday, 10.40 – 11.40
Moderator: Eugeni Sallent, President Associació Catalana de Rádio
Speakers: Juan Luis Méndez Rodriguez, Director AIMC (EGM); Enrick Yarza, President Media Hotline; Sònia Palau, Director Fundació Audiences de la Comunicació I la Cultrua (Baròmetre)

Catalunya represents a market of 3.4 million or 54% of adult listeners. Overall advertising income is estimated to be more than 88 million €. Realizing a need to develop better ways of collecting and analyzing audience data, representatives of the Catalunya radio industry and research organizations have undertaken efforts to advance audience measurement methods. Understand the new methods used and implement this knowledge into more effective sales and marketing decision-making.

PROGRAM 10,000 - LINKING A REMARKABLE PAST TO A BRIGHT FUTURE
Tuesday, 12.00 – 13.00
Speakers: Fernando Bonsoms, Audiovisual Media Director, CMVOCENTO; and Luis del Olmo, Radio Journalist.

This session will present an impressive case-study of the famous Spanish radio program, Protagonistas. The program’s innovative format that has sustained its popularity and longevity since its inception in 1973 will be discussed.

Join this session and learn how Punto Radio generates additional revenue and increases brand recognition through important promotional events.

Grand Finale Sessions

THE INFINITE DIAL
Time: Tuesday, 14.45 – 15.45
Co-Moderators: Clive Dickens, Absolute Radio; Phil Dowse, Absolute & Dowse
Panelists: Paul Brown, Pandora Media, Inc; Larry Rosin, Edison Media Research; Jim Woods, Google

- irosin@edisonresearch.com
- clive@absolutedowse.com
- phil@absolutdowse.com
- tjwoods@google.com
- pbrown@pandora.com

No longer bound between 88MHz and 108MHz on your local FM dial, radio has been liberated! It can now be found virtually anywhere on any device or platform, whether it be on AM, FM, satellite, the Internet, HD, a podcast, or in any country. The Infinite Dial will explore, analyze, and inform the audience about all the intersections of broadcast media and the changing landscapes.

PODCASTS AND VODCASTS – FROM ‘GEEK TO CHIC’
Time: Tuesday, 14.45 – 15.45
Speakers: John Hirst, GCap; Trevor Dann, The Radio Academy; Henrik Heide, DR

Explore how podcasts and vodcasts have been adopted by both traditional radio companies and new entrants into the audio business across Europe. This panel of broadcasters will discuss how, using a combination of both traditional and unconventional audio and video content, producers are able to access new audiences through podcasts. Hear about the commercial successes and failures of recent years and how the advertising market is working with radio to exploit the podcast opportunity. Issues covered include music rights, new genres, radio’s podcast competitors, technology, and the varying methods of approaching podcasts across Europe and the world. Panelists will share real–life learning experiences and will debate the pros and cons of this hot topic!


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