AWE EU Day 2

VON Dr. Wolf SiegertZUM Freitag Letzte Bearbeitung: 19. Oktober 2018 um 14 Uhr 37 Minuten

 

Hier ein Überblick über den Tag 2 der AWE EU 2018 AGENDA im MOC Veranstaltungscenter München, Lilienthalallee 40, 80939 München [1]

9:00 am - 9:25 am

Finding the Right AR Point of Entry to Drive Digital Transformation

Hall 3

JAY KIM OMAR CASTILLO

AR. MR. XR. In the new digital world,we face a lot of jargon and it can be daunting to determine the first point of entry in your journey.There are thousands of exciting use cases,but which should be your flrst?
Finding the right entry point with AR is imperative in accelerating your digital transformation. In this thought-provoking keynote,you will learn how,when, and where to apply immersive and non-immersive AR technologies,as well as a flrst look at real-world implementations.

MAINSTAGE

9:30 am - 9:55 am

Mixed and Virtual Reality at PSA Graupe

Hall 3

GIACOMO PARTIPILO

This session will be a presentation of use cases,proof of concept for automotive industry and an outlook for use and expected technical improvements.

MAINSTAGE

10:00am -10:25 am

Augment loT with AR to Empower Your Staff

Hall 3

JOHAN CASTEVALL

In this session XMReality’s CEO Johan Castevall will present how to work smarter by converging technologies for remote guidance.

MAINSTAGE

10:30 am - 10:55 am

Smart Glasses in Enterprise - What it Takes for Successful Deployments

Hall 3

PAUL TRAVERS

This presentation will cover the major pillars of success required for enterprise deployments including specific enterprise examples and use cases. We will discuss the preliminary planning and due diligence steps that need to be taken and necessary corporate sponsorship required to successfully deploy smart glasses in enterprise. [...]

MAINSTAGE

l:OO pm - 1:25pm

Training in AR and VR

Room E119

ROBERT WILDE

The talk greatly focuses about the technical and user experience challenges for Virtual Reality and Augmented Reality engineering training at Siemens.
From getting the data, creating the experience,to
future use cases that include Al assistants. We want to answer the question of how to use VR/AR truly productively in the industrial setting.

DESIGN TRACK

l:OO pm - 1:25 pm

Instant AR: Going Beyond the App
Room K3

PER UNELL

Starting with AR doesn’t have to be a costly and time­ consuming adventure. With AR-enabled remote guidance you can get started in no time,especially if you don’t have to download and set up an app for the purpose. [...]

ENTERPRISE TRACK

l:OO pm - 1:25am

Extended Reality,Machine Learning,and the Future of Humanity
Hall 3

NICOLA ROSA

Since the dawn of man humanity has strived to
improve it’s knowledge through learning and education, to enhance it’s skills with tools, and to increase productivity using technology.We are now living in an era where Extended Reality will provide a natural interaction gateway between the real world and the digital world. [...]

MAINSTAGE

l:OO pm - 1:25pm

Investor lnsights and Q&A

Room K4

TOM EMRICH

In this session,Tom will address some of the major trends in XR investments in 2018, what the investors are looking forward to, and most importantly how to maximize the opportunities for entrepreneurs.

STARTUP PITCH

l:OO pm - 1:25 pm

Learn About the Latest AREA Research & How its Reducing Barriers to AR Adoption
Room E101/102

MARK SAGE PAUL DAVIES CHRISTINE PROF. DR.
PEREY PHILIPP A. RAUSCHNABEL PETER ORBAN

This panel session will provide an insight on how the research is being used by the AREA members to bring real value.

ENTERPRISE 2 TRACK

1:30 pm - 1:55 pm

Augmented Reality & Asset Management: Process Efficiency in Schiphol Amsterdam Airport
Room K3

JESSE STAMMERS

CLEMENS KIRNER

Nowadays everybody owns a smartphone: the world is at your feet with just a few clicks on your touchscreen. In the daily activities of Antea Group regarding asset­ and contract management,an increase in the demand for efficiency for data-management, customization, improvement- and integration of processes can be noticed. [...]

ENTERPRISE TRACK

1:30 pm - 1:55 pm

Making Your Own Micro AR Cloud

Hall 3

PHILIPP NAGELE

In this talk, Philipp Nagele will introduce the concept of micro AR clouds,which every developer can deploy on his own with full control over data. He will guide developers through the details of micro AR clouds,how to create and maintain them and show a live demo on stage.

MAIN STAGE

1:30 pm - 2:55 pm

Startup Pitches

Room K4

RAHUL TOMAR RUSSELL EMILIE JOLY LAURA DE HOLMES LATTE TONY VIKRAM AHUJA KOUROSH RAFAEL PAGtS NITSCHKE ATEFIPOUR JEAN­ FRANc;:OIS CHIANETTA SEBASTIAN FREY
ANDREY STEFAN GOLUBINSKIY INNERHOFER

Pitches from promising startups that are currently fundraising in order to innovate and solve problems in XR. The following companies will be presenting pitches: Augmented Robotics DigitalTwin Technology GmbH Tutch apelab Augumenta Parallel XR Valkyrie lndustries Ltd Volograms Apostera Augment lristick VividQ

STARTUP PITCH

1:30 pm - 1:55 pm

To be ’AR or not to be’ AR? Thats is the question.

Room E101/102

JORDI BOZA

In this session you will learn from Jordi Boza, Director of Sales EMEA and LATAM of Vuzix what challenges are facing companies when adopting AR in their operations. From simplifying purchase decisions to help design new products. To train new employees of just to fix and save money from machine downtime. [...]

ENTERPRISE 2 TRACK

1:30 pm - 1:55 pm

Next Gen AR Toolset

Room E119

ADIEL GUR MATANLIBIS

In this presentation,Matan Libis,CEO and Adiel Gur, CTO and co-founder will demonstrate how WakingApp’s AR Toolset,ENTiTi 3.0, enables app designers,architects and construction professionals to create fabulous AR projects. Adiel will present the unique functionalities and features of ENTiTi 3.0. This will include how to integrate your AR creations into an
existing mobile app and also how to create your own white label solution with our online wizard.

DESIGN TRACK

2:00 pm - 2:25 pm

Making immersive tech more usable: lnvolving target users in your design process
Room E119

Fll.IP HEALY

In this talk 1’11 discuss how this applies to immersive tech and why it’s more important than ever to understand actual user behaviour and develop new interaction paradigms that deliver on the potential of VR and AR platforms. 1’11 talk through the process of running studies with users, when to test the design, how to [„.]

DESIGN TRACK

2:00 pm - 2:55 pm

Show me the ROI:How AR is Transforming Decades Old Business Processes to Deliver Impressive Results
Room K3

SCOTI’ MONTGOMERIE

A recent Harvard Business Review survey cited that over 68 percent of respondents believe mixed reality is important to achieving their companies’ strategic goals in the next 18 months. But what they really want to know before "augmenting" their organizations with new tech is: will the effort and investment be worth it?

ENTERPRISE TRACK

2:00 pm - 2:25 pm

IKEA Digital Lab,XR and What the Future Holds

Hall 3

KIP HAYNES

IKEA Digital Lab is focused on creating rapid prototypes using emerging XR technologies while being mindful of what the IKEA customer experience might look like in the next 5-10 years. In this session we will share some of the principles that guide our thinking as we develop proof of concept ideas and engage with innovators [...]

MAINSTAGE

2:00 pm - 2:25 pm

Audi’s approach to xR

Room E101/102

JAN PFLUEGER THOMAS ORENZ

xR technology is used in different areas of the company - just as different are the requirements and
approaches of an implementation. We will highlight the experience gained from a strategic and customer perspective,taking account of content creation and quality and at last summarize the general approach
and implementation of xR at Audi.

ENTERPRISE 2 TRACK

2:30 pm - 2:55 pm

Looking at AR From a Social Lens

Room E119

EUSE XU

In this session,Elise Xu, Product Manager for AR, will provide an overview of Facebook’s Spark AR Platform and AR Studio tool,touching on new platform capabilities,tips for creating immersive experiences on mobile,and why AR/camera technology is the next big step for the ecosystem.

DESIGN TRACK

2:30 pm - 2:55 pm

How Porsche Transformed Automotive Dealer Service with AR
Room K3

AMAR DHALIWAL

Porsche Cars North America used Augmented Reality to achieve a 40% reduction in service resolution time at its dealerships in North America. In this presentation, Amar Dhaliwal,Chief Operating Officer of Atheer, discusses how this transformation was achieved,as weil as how it shows the ways in which AR is perfectly suited to delivering on-the-job, realtime guidance to employees, as opposed to traditional,formal workplace training.

ENTERPRISE TRACK

2:30 pm - 2:55 pm

XR in Retail Panel

Hall 3

LANCE ANDERSON

CHRISTIAN MERZ

MARCUS KUEHNE

This panel will explore the why,how, and challenges of XR in Retail: Why: Psychology behind purchasing, visualization,and training How: Explore use cases from Daimler & lkea Challenges: Hardware,Software

Platforms, Distribution,Support

MAIN STAGE

2:30 pm - 2:55 pm

From Desktop to Mobile: Creating mobile-ready Asset Pipelines Optimized for XR
Room E101/102

PRESTON PLATI

Some of the biggest challenges with mobile XR are compute and render limitations which lead to latency, poor performance, and low quality 3D content. This presentation will overview the biggest hurdles with today’s 30 asset pipelines and provide real-world examples of how companies can create photo-realistic asset workflows optimized for mobile XR.

ENTERPRISE 2 TRACK

2:30 pm - 3:30 pm

DESIGN TRACK ENTERPRISE 2 TRACK ENTERPRISE TRACK MAIN STAGE STARTUP PITCH

3:00 pm - 3:25 pm

Holographie Waveguide AR Head-up Display

Room K3

PABLO RICHTER

Highly automated driving systems in cars of the future are complex and requiring therefor an intuitive Dialog between the Driver and the driver assistance System. Augmented reality head-up displays (AR HUD} fullfllling this request. They offer a virtual Image in front of the Driver in a certain projection distance directly in the fleld of view [...]

ENTERPRISE TRACK

3:00 pm - 3:25 pm

How Edge Computing and 5G Will Enable Pervasive XR

Hall 3

TERRY R. SCHUSSLER

Augmented reality applications allow users to see a view of the physical world merged with virtual objects in real time. However,with the increase in the available content and functions of AR services and applications, service providers and device manufacturers face significant technical challenges to efficiently track the location of a device [...]

MAINSTAGE

3:00 pm - 3:55 pm

Investor - Founder Networking Event

Room K4

AWE hosts its annual lnvestor-Founder networking event. All participating investors and founders at AWE are welcome to participate. Companies who will be in attendance include: Capital300 btov Partners 1 lndustrial Tech Fund coparion Iris Capital Unternehmertum Venture Capital Partners Curious Capital Vito One High-Tech Gründerfonds Management TruVenturo GmbH Earlybird Venture Capital Speedinvest XRBASE / XRBASEFUND [...]

STARTUP PITCH

3:00 pm - 3:25 pm

The Practice of XR Advancing XR Through a Teach-Learn­
Do Cycle

Room E119

MATTHEW CONNORS

This talk will focus on the organizational and individual steps to take to create both the communication system and the necessary workflows and skillsets for these new paradigms,to invite students and professionals into the ranks of those building XR in tangential but supporting disciplines such as data science, robotics, and graphic design.

DESIGN TRACK

3:00 pm - 3:25 pm

Digital Transformation in the lndustry

Room E101/102

ANDREAS ZEITLER

Learn how product presentations can be raised to the next level,by revolutionizing sales with Augmented Reality. Bring all your products to life!

ENTERPRISE 2 TRACK

3:30 pm - 3:55 pm

User-Centered XR

Room E119

BARBARA STREPPEL

In our talk we would like to share our initial findings with you: We present ideas, methods and results from all three phases. We will use prototypes of various control concepts for VR with subsequent evaluation as a reference. We will talk about the difficulties and hurdles in developing VR/AR applications on the basis of an example project. And last but not least we look forward to discussing questions like "How can 1 transfer 20 design methods into 3-dimensional" or "ls the questionnaire of ISO 9241/110 also applicable to VR applications?" with the participants.

DESIGN TRACK

3:30 pm - 3:55 pm

The State of WebXR

Hall 3

CASPER FABRICIUS

WebXR let’s you give your users an instant,browser­ based VR or AR experience. Cimmerse co-founder Casper Fabricius has been working with web-based augmented and virtual reality technologies for the past 4 years,and gives an introduction to what WebXR is, and where and how it can be used. Don’t miss this chance [...]

MAIN STAGE

3:30 pm - 3:55 pm

Challenges for Massive Adoption of ARNR in lndustry 4.0

Room E101/102

DAVID YOANN YVON MAURANGE

Despite a good understanding of the benefits for industrial processes,industry is not yet massively deploying the ARNR solution today.Security, hardware, design,development cost... In this talk we will comment the barriers we are facing as system integrator to facilitate the adoption of ARNR and the way we try to overcome them.

ENTERPRISE 2 TRACK

3:30 pm - 3:55 pm

Enrich Your learning Xperience with AR!

Room K3

BERND-JAN DE ROOIJ

Augmented Reality creates great possibilities to enrich the learning experience of students and professional trainees. lnnovam supports a growing number of international clients and vocational schools to enhance the efficiency of their Training Academy programs, using our proven ’blended learning’ philosophy to provide the right combination of learning content to the end users. Mixing the [...]

ENTERPRISE TRACK

4:00 pm - 4:30 pm

AWE Closing Remarks & Auggie Awards

Hall 3

ORl lNBAR

Head to Halle 3 to hear the winners of this year’s Auggies Awards and closing remarks.

MAINSTAGE

Im Rahmen dieser Veranstaltung wurden Gespräche geführt mit:

Tom Emrich:
- Ja, die Ausstellung hat sich mehr als verdoppelt, das zeigt auch die wachsende Bedeutung im wirtschaftlichen Umfeld
- Die grossen Firmen haben sich seit langem engagiert und etabliert
- Während die Grossen vor allem auf den Enterprisebereich ausgerichtet sind, sind die vielen hier vertretenen Start-up-Firmen vor allem im Entertainmentbereich stark.
- Das Thema Hologramme wird immer stärker und unterstützt die Entwicklung von 2-D zu 3-D.
- In Berlin soll in der Folgewoche eine Regionalgruppe gegründet werden.
Ein Interview ist vereinbart.

Charlie Fink:
Er kommt in diesem Jahr ganz gross raus als Herausgeber seines Metaverse-Handbuchs zum Thema AR und VR.
Ein Interview wurde durchgeführt. Charlie gebührt der Guinness-Book-Eintrag für die längste Antwort, die seit langem auf eine Frage gestellt wurde. Von daher noch bitte etwas Geduld, bevor dieses Gespräch online gestellt werden wird.

Ori Inbar:
Da wir uns schon mehrere Male gesprochen und diese Mal eher auf Themen bezogen, die mit den eigenen Familien-Geschichten zu tun haben. Und über die man sich nicht gleich beim ersten Kennenlernen austauschen würde.
Die gerade erfolgte Rückkehr aus Israel und der Start der ersten AWE-Veranstaltung am 5. November in Tel Aviv boten für diese Unterredung mit ihm und seiner Frau eine gute Grundlage.
Daher wird kein weiteres Interview vereinbart.

Anmerkungen

[1Es ist ärgerlich, dass der Veranstalter / die Messegesellschaft offensichtlich immer noch davon ausgehen, dass alle Welt mit dem Auto / Taxi anreist. Ein HInweis für die Nutzung des ÖPNV liegt nicht vor.


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