NAB/SMPTE "Future of Cinema"

VON Dr. Wolf SiegertZUM Sonnabend Letzte Bearbeitung: 9. April 2018 um 07 Uhr 44 Minutenzum Post-Scriptum

 

Here is the Schedule of the "Future of Cinema" - Conference. starting this Saturday, April 7th, 2018 in the South Hall Meeting Room S222-S223.

But do have a closer look at this teaser-picture in this ad first:
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The "Cinema" is no longer a dark room but a table with a notebook. And even the representation of a film-reel is now broken into bits and pieces. Is this representing the future of "Cinema" - or something else?

Sat. Apr. 7
9:00 - 9:15 am Opening, Introductions and Sponsorship Message

Sat. Apr. 7
9:15 - 10:20 am Getting Ready for Next Generation Cinema

After many decades of cinema projectors evolving, we now find ourselves a point of potential disruption. Projectors have evolved from carbon-arc illumination through nitrate film, to xenon arc lamps through acetate to digital projectors with laser illumination. But the next generation of movie theaters may include direct-view displays or even holographic-like imaging from light-field displays.

Sat. Apr. 7
10:50 am - 12:00 pm The Future in High Dynamic Range - Are You Ready?

As we leap into the world of High Dynamic Range a lot of what we’ve learned about filmmaking changes. We have our workflows, content, and even our understanding of human perception evolving. At this point you may be left with more questions than answers. To help answer some of these questions, this session will take a deep dive into the future of High Dynamic Range, tackling it from both the production and scientific point of view.

Sat. Apr. 7
1:30 - 2:35 pm It’s a Wide Wide World: Capturing Immersive Images

Technology has advanced far beyond stereoscopic 3D. Motion images can now include detailed volumetric representations of the real world, with interaction by real characters.

This session will provide an overview of the range of contemporary image capture techniques, including 360-degree cameras, photogrammetry, free view-point video and light field cinematography, including recent work in creating standards for image interchange.

You will learn about the challenges and trade-offs in capturing volumetric images with "six degrees of freedom", and the various approaches of encoding these either as photons – such as in traditional filmmaking — or as a computer model to be reconstructed on the viewer’s device.

Finally, we’ll hear an update from the most innovative example so far:
The Lytro light field cinema camera, and the Immerge virtual reality imaging system.

This session will provide an overview of the range of contemporary image capture techniques, including 360-degree cameras, photogrammetry, free view-point video and light field cinematography, including recent work in creating standards for image interchange.

Sat. Apr. 7
3:05 - 4:15 pm Beyond Cinema - The Emergence of Location Based Entertainment

With the emergence of virtual reality and haptics, there have been a significant push to bring VR-based entertainment experiences to young audiences in urban environments. So far, experimental sites have ranges from highly-interactive gaming to immersive storytelling to environmental experiences – blurring the line between physical and digital reality.

Sat. Apr. 7
4:15 - 4:30 pm Day 1 Wrap Up

Sun. Apr. 8
9:00 - 9:10 am Second Day Opening

Sun. Apr. 8
9:10 - 9:55 am Diversity & Inclusion in the Cinema Workspace

Thoughtful hiring practices can create a diverse work environment, but what steps can an organization take to ensure that they’re creating a space that is truly inclusive? How can we be sure that our subconscious biases aren’t leading us to create a less-than-hospitable Doclimate for some employees? In this session, we’ll explore the steps being taken in cinema workspaces to combat exclusivity, and to cultivate environments of inclusion that allow everyone to thrive.

Sun. Apr. 8
9:55 - 10:25 am Future of Cinema Conference Keynote

Chris Buchanan’s keynote will speak to the future of moving pictures — as technologies ranging from LED screens to sensory immersion transform the viewing experience.
Likewise exploring the future of movie-making and media consumption, additional conference sessions will dive deep into shifting models and opportunities for monetization, featuring hot topics such as next-gen cinema, high-dynamic-range (HDR), and immersive media (AR/VR/MR).
Prior to joining Samsung, Buchanan served in business development, sales and marketing roles for global social media marketing company Thismoment, with responsibility for the company’s partner network. Earlier, at Amazon.com, he contributed to an original content initiative now known as Amazon Studios. As a part of the content acquisition team, he also licensed film and television programming for Amazon Video On Demand.
Buchanan was president of Joss Whedon’s Mutant Enemy at 20th Century Fox, where he oversaw the critically acclaimed series "Buffy the Vampire Slayer," "Angel," and "Firefly." He also produced Whedon’s feature debut, "Serenity," at Universal Pictures. While at Warner Bros., Buchanan ran Jerry Weintraub Productions, where he developed a slate of films including "Ocean’s Eleven."
In 2000, Buchanan co-founded Flixer, a venture-backed technology startup that provides digital marketing services to major media clients. Buchanan also founded the United Talent Agency’s independent film department, where he represented cutting-edge filmmakers and packaged their productions. He began his career as a programming and acquisitions executive for Sony Pictures Entertainment in New York.

Sun. Apr. 8
10:45 - 11:20 am Gen Z: The YouTube Generation

With the tools and ability to create and share their own entertainment experiences, today’s teens are moving beyond simply consuming entertainment. We’ll take a deeper dive into Gen Z’s viewing habits and hear from a high school student who decided to conduct a survey of her peers’ media consumption choices.

Sun. Apr. 8
11:20 am - 12:00 pm Do Androids Dream of Making Movies

The M&E industry has been buzzing with use of Artificial Intelligence and Machine Learning, but can movies be created and improved through AI? Could robots replace humans for storytelling? Is Sci-Fi becoming Science Non-Fiction? This session will look at current examples of using AI and ML in content creation and where these technologies could take us in the future of making movies and cinema.

P.S.

For those, who have to stay in good old Germany, here is today’s (weather) forecast :-)
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