Die IFA als CE & die CES in China

VON Dr. Wolf SiegertZUM Freitag Letzte Bearbeitung: 25. April 2016 um 02 Uhr 29 Minuten


Heute ist der letzte Tag der Consumer Electronics China - und wer die Berichterstattung aus den letzten Tagen mit verfolgt hat, weiss, dass bis zum Donnerstag dieser Woche - stattdessen - die NAB-Show in Las Vegas besucht wurde [1].

Dem vorangestellt waren zuvor in der Zeit vom 17.– 20. April die sogenannte IFA Global Press Conference in Hong Kong und in Shenzhen.

Hier nochmals ein Rückblick auf die zuvor schon Zug um Zug auf dieser Seite bereitgestellten Informationen und Hinweise: Der erste Bericht dazu stammt vom 7. September vom letzten IFA-Tag in Berlin: "IFA 2015 Day Four" :

Las Vegas/Berlin, 6 January 2016 – [...] Dr. Christian Goeke, CEO Messe Berlin underlined that the right time to bring global brands to China is just now. “CE China will build on the huge success of the IFA concept, with its focus on brands, their innovation and products. CE China will strive to display the cutting-edge technology in the consumer electronics and home appliances industry providing a professional platform for buyers, consumers and companies”.
CE China is a global IFA event and designed to be China’s premier trade show for consumer electronics and home appliances brands; its launch will take place in Shenzhen, China, from 20-22 April 2016.
Also, Chinese number one online-retailer Alibaba is backing the CE China concept. At the IFA Media Reception Mr. Yin Jing, President of 3Cs & Home Appliances Business Unit Alibaba Group, said: “We will bring Internet thinking and data together to host an unusual electronic exhibition, the CE China, which I believe will be an unprecedented and unparalleled event in the industry.”

Nachgelegt wurde dann am 10. November 2015 mit dieser Erklärung:

IFA 2016: Consumer Electronics China gears up for April 2016 launch
Strong demand for space at the inaugural CE China exhibition in Shenzhen

Berlin, 10 November 2015 – The countdown has started for the first Consumer Electronics China (CE China). The show will open its doors from 20 to 22 April 2016 at the Shenzhen Convention and Exhibition Center and will be a premier opportunity for both Chinese and international brands to showcase their latest products – not just to consumers and retailers in China, but across Asia. CE China is a global IFA event, run by the Messe Berlin team behind the success of IFA, the world’s leading show for consumer electronics and home appliances.
Exhibition space at CE China is in high demand, not least given the maximum capacity of 30,000 square metres for next year’s first event. “Pre-bookings have been very brisk, so we already had to set an upper limit for the booth size available to each company,” said Jens Heithecker, Executive Director of IFA at Messe Berlin. “If you want to make your mark in the world’s largest consumer market in 2016, then now is the time to secure your space at CE China.” Exhibitors can apply for space on the IFA website - www.cechina-ifa.com
CE China is set to be in the global media spotlight from day one, not least as IFA will hold its next annual Global Press Conference (GPC) not in Europe, but in Hong Kong and Shenzhen during the three days leading up to the start of CE China. The Global Press Conference usually attracts more than 300 journalists from around the world, and in 2016 will offer a unique opportunity for CE China exhibitors to showcase their innovation and products in front of the world’s Top Tier technology media.
“CE China is already shaping up as Asia’s premier trade show for the consumer electronics and appliances industry,” said Dr Christian Göke, the Chief Executive of Messe Berlin. “The time is right to take the successful IFA concept – with its focus on putting brands and products in front of an audience of trade visitors and real consumers – and bring it to China.
“Only the strength of the IFA brand and the quality of the IFA concept can give CE China this kind of head start – both in terms of organisational and public relations.”
CE China has the support of Shenzhen’s Economy Trade and Information Commission and the city’s administration. Top Chinese retailers like Alibaba and Gome are also backing the concept, while other leading retailer groups have signalled their support. IDG, China’s most important publisher for media focusing on consumer electronics, will be a long-term strategic Partner of CE China.
Key dates for 2016
• 17 – 19 April – IFA Global Press Conference, in Hong Kong and Shenzhen
• 20 – 22 April – Consumer Electronics China, at the Shenzhen Convention and Exhibition Center
• 2 – 7 September – IFA, at the Berlin Exhibition Grounds

About Consumer Electronics China:
Consumer Electronics China, a global IFA event, is designed to be China’s premier trade show for consumer electronics and home appliances brands in China; it will take place in Shenzhen, China, from 20-22 April 2016.
About IFA:

IFA is the world’s leading trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 2 to 7 September 2016.

Doch auch der wichtigste Wettbewerber, die CEA. hat sich bereits auf dem chinesischen Markt niedergelassen und lädt für die Zeit vom 11.-13 Mai nach Shanghai ein:

Wenn man allerdings auf dem diesem Bild hinterlegten Link klinkt, bekommt man [2] zur Auskunft:

404 - File or directory not found.
The resource you are looking for might have been removed, had its name changed, or is temporarily unavailable.

Aber nichtsdestotrotz gibt es natürlich einen Link zu dieser Show. Und der lautet:


Dort ist zu lesen:

CES Asia serves as the premier event for the consumer technology industry, showcasing the full breadth and depth of innovation in the Asian marketplace. Located in Shanghai, China, key global businesses are participating in this inaugural event to grow and reinforce their brands by showcasing the latest products and technologies to consumer technology industry executives, international buyers, media and a limited number of consumers from China.

CES Asia will focus on three major themes: connectivity, innovation and the Internet of Things. Exhibitors on the show floor will represent 14 product categories including 3D printing, automotive, content and online, green technologies, health, home entertainment, lifestyle, mobile, robotics, smart home, sports and fitness, video/4K Ultra HD, video gaming and wearables.

Attendees will have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the consumer technology industry. CES Asia will also feature companies currently doing business in China who want to expand and enhance their business presence in China and across Asia. Get a quick overview of the show with our CES Asia Fact Sheet.

For more information about additions to the CES Asia exhibitor line-up, panels, events and special guests, bookmark this site or contact us at CESAsia@CE.org.

Die Netzpräsenz der IFA in der VR China war im Gegensatz dazu noch (s)ehr bescheiden:



[1Aus Anlass der IFA-Pressekonferenz auf der CES in Las Vegas am 06.Januar.2016 wird nochmals die Entscheidung bestätigt, mit dem Brand nun auch in der VR China eine eigene Messe ins Leben zu rufen.

[2Zumindest am 10. Januar 2016

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